{"id":644707,"date":"2026-10-29T09:42:11","date_gmt":"2026-10-29T09:42:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/644707\/"},"modified":"2026-10-29T09:42:11","modified_gmt":"2026-10-29T09:42:11","slug":"reality-tv-star-sam-woods-fitness-brand-facelift-ahead-of-bail-hearing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/644707\/","title":{"rendered":"Reality TV star Sam Wood&#8217;s fitness brand facelift ahead of bail hearing"},"content":{"rendered":"<p>A fitness empire has undergone an online facelift after being abandoned by allies and advertisers after its founder, a former reality television star, was charged with domestic violence offences.<\/p>\n<p>The multimillion-dollar enterprise formerly known as 28 by Sam Wood has been renamed Evvr Healthcare \u2013 removing his face and name from company the brand. <\/p>\n<p>The 46-year-old was arrested on October 3 following an <a href=\"https:\/\/www.1news.co.nz\/2026\/10\/05\/australian-reality-star-sam-wood-charged-with-domestic-violence\/\" target=\"_blank\" rel=\"nofollow noopener\">alleged domestic violence incident<\/a> involving his wife, Snezana Wood, in Noosa.<\/p>\n<p>DBG Health, which acquired 28 by Sam Wood in a AU$71.2 million (NZ$89.35 million) deal in May 2022, severed its ties with the former Bachelor star three days later.<\/p>\n<p>&#8220;DBG Health does not tolerate domestic violence in any form, and our thoughts are with people impacted by it,&#8221; the company said in a statement.<\/p>\n<p>Other commercial partners, celebrities and former supporters were quick to follow DBG in distancing themselves.<\/p>\n<p>Married at First Sight star Jules Robinson, Fitness After 40 trainer Tania Monk and actor Tammin Sursok were among those who immediately sought to distance themselves.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/10\/where-to-get-help-for-domestic-violence-2CIMD5ENZ5BP5JNZD6GYH2I5RI.png\" alt=\"Where to get help for domestic violence.\" width=\"800\" height=\"449\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">Where to get help for domestic violence. (Source: 1News)<\/p>\n<p>After Evvr Healthcare was registered with the Australian Securities and Investments Commission on October 22, other fitness and wellness gurus have rallied in support of the new venture.<\/p>\n<p>Pilates instructor Alice Bennett stars in a video on the company&#8217;s Instagram account, which still bears the handle @28theprogram.<\/p>\n<p>&#8220;In the coming weeks, you&#8217;re going to see a new name and a fresh new look,&#8221; Bennett said in the video.<\/p>\n<p>&#8220;We are taking all of the magic that we have built and made here together.<\/p>\n<p>&#8220;Your favourite trainers, your favourite workouts that you know and love, and most importantly, this amazing community.&#8221;<\/p>\n<p>Other fitness instructors to appear include Jossman Holdsworth, Miguel La Cruz Mayeye, Chloe Lorback, Max Pertzel and Zoe Klein.<\/p>\n<p>The Instagram account&#8217;s biography now reads: &#8220;evvr. (formerly 28 the program)&#8221;.<\/p>\n<p>Wood has been charged with assault occasioning bodily harm in a domestic violence context and strangulation in a domestic setting.<\/p>\n<p>Wood denies the charges and will make a second application for bail in the Brisbane Supreme Court tomorrow.<\/p>\n<p>An earlier application for bail on October 8 in the Maroochydore Magistrates Court was rejected.<\/p>\n","protected":false},"excerpt":{"rendered":"A fitness empire has undergone an online facelift after being abandoned by allies and advertisers after its founder,&hellip;\n","protected":false},"author":2,"featured_media":644708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[85,67,156,111,139,69,437],"class_list":["post-644707","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-australia","tag-crime-and-justice","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/644707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=644707"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/644707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/644708"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=644707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=644707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=644707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}