{"id":645905,"date":"2026-10-30T13:46:13","date_gmt":"2026-10-30T13:46:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/645905\/"},"modified":"2026-10-30T13:46:13","modified_gmt":"2026-10-30T13:46:13","slug":"omdia-global-smartphone-shipments-declined-20-percent-yoy-in-q3-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/645905\/","title":{"rendered":"Omdia: global smartphone shipments declined 20 percent YoY in Q3 2026"},"content":{"rendered":"

According to a new report by research firm Omdia, global smartphone shipments declined 20 percent year-on-year in the third quarter of 2026. Manufacturers shipped a total of 254.7 million units during the quarter.<\/p>\n

The report noted that this was the lowest third-quarter shipment volume since 2013, attributing the decline to rising smartphone prices.<\/p>\n

\"Omdia:<\/p>\n

Samsung retained its position as the world’s largest smartphone maker, shipping 57.8 million units, however, it was down 5 percent year-on-year.<\/p>\n

Apple followed closely with 56.5 million iPhones shipped, keeping its shipment numbers unchanged compared to the same quarter last year.<\/p>\n

Xiaomi secured the third spot with 30.7 million units shipped, marking a 29 percent decline year-on-year.<\/p>\n

\"Omdia:<\/p>\n

Oppo ranked fourth with 23.4 million units, down 39 percent from last year, while vivo rounded out the top five with 19.3 million units shipped, representing a 33 percent decline compared to Q3 2025.<\/p>\n

The report notes that brands are focusing on profitable markets and key products amid component shortages, adjusting RAM\/storage configurations and trimming model lineups to manage rising costs and protect margins.<\/p>\n

Omdia expects global smartphone shipments to decline by a further 12 percent this year, with the market likely to continue falling in 2027, although at a slower pace.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"According to a new report by research firm Omdia, global smartphone shipments declined 20 percent year-on-year in the…\n","protected":false},"author":2,"featured_media":645906,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[342,111,139,69,145],"class_list":["post-645905","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/645905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=645905"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/645905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/645906"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=645905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=645905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=645905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}