{"id":646577,"date":"2026-10-31T04:52:10","date_gmt":"2026-10-31T04:52:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/646577\/"},"modified":"2026-10-31T04:52:10","modified_gmt":"2026-10-31T04:52:10","slug":"hailey-bieber-opens-up-about-womens-health-rhodes-5m-pledge","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/646577\/","title":{"rendered":"Hailey Bieber Opens Up About Women\u2019s Health, Rhode\u2019s $5M Pledge"},"content":{"rendered":"

\n\tHailey Bieber<\/a> is building on Rhode\u2019s success.<\/p>\n

\n\tThe beauty<\/a> founder is deepening the brand\u2019s long-standing commitment to women with a $5 million, three-year partnership with the Foundation for Women\u2019s Health, marking Rhode\u2019s largest philanthropic investment to date.<\/p>\n

\n\t\u201cI could have never predicted where we were going to be today, even a year ago,\u201d Bieber told WWD in an exclusive interview. \u201cRhode has completely exceeded everything that I had ever hoped that it was going to be.\u201d<\/p>\n

\n\tRhode\u2019s performance has also reportedly surpassed the expectations of parent company E.l.f. Beauty<\/a>, which acquired Rhode in 2025 in a deal valued at up to $1 billion. In May, E.l.f. reported that Rhode had generated more than $500 million in annualized global retail sales and approximately $390 million in net sales, up more than 80 percent year-over-year, in fiscal 2026.<\/p>\n

\n\tNow, Bieber is channeling that momentum into women\u2019s health research, a cause she says is deeply personal, shaped by her own experiences and the health challenges faced by women close to her.<\/p>\n

\n\t\u201cI feel really drawn to women\u2019s health,\u201d she said. \u201cI have a sister who struggles with PMOS. I have lots of friends that struggle with it, with endometriosis, with a lot of different, very specific women\u2019s health issues. As a woman, I feel frustrated by the lack of research, the lack of awareness, the lack of certain conversation around it.\u201d<\/p>\n

\n\tMotherhood has broadened her perspective. Bieber welcomed her son, Jack Blues, in 2024.<\/p>\n

\n\t\u201cEspecially after having my own child,\u201d she went on. \u201cThat was just a really intense and special journey that I had. There\u2019s so much that happens when you are pregnant, during childbirth. There\u2019s so many things that happen leading up to having a child.\u201d<\/p>\n

\n\tBieber said she experienced premenstrual dysphoric disorder, or PMDD.<\/p>\n

\n\t\u201cAfter I had my son, I struggled with that a bit, and there\u2019s just not a lot of conversation or research around it,\u201d she said.<\/p>\n

\n\t\u201cConversation, for me personally, makes me feel less alone,\u201d she added, of speaking publicly about these issues. \u201cWhen we can identify with each other and have conversations relating to each other and talking about the things we\u2019re dealing with and struggling with, I do think it makes it feel like less of a lonely journey.\u201d<\/p>\n

\n\tThe commitment will support medical research, education and care in historically underfunded areas, including pregnancy and postpartum health and autoimmune conditions. Research institutions across the U.S. have submitted proposals, with grantees expected to be announced in 2027.<\/p>\n

\n\tOf the $5 million, $1 million will establish the Foundation for Women\u2019s Health Evergreen Fund, a venture philanthropy vehicle that will invest in companies developing women\u2019s health diagnostics and therapeutics, reinvesting proceeds to support future research.<\/p>\n

\n\tFor the foundation\u2019s founder and executive director, Katy Brodsky Falco, the partnership offers both financial resources and visibility.<\/p>\n

\n\t\u201cThis $5 million gift to Foundation for Women\u2019s Health messages very strongly to young women, who are the next generation of leaders, mothers, athletes, change makers, that the long-standing gender equity gap is not acceptable,\u201d said Falco. \u201cThe visibility that Rhode brings is perhaps unparalleled.\u201d<\/p>\n

\n\tFalco noted the long-standing research gaps in conditions including endometriosis, maternal health and PMOS. She also believes the Evergreen Fund can help address a shortage of investment in women\u2019s health innovation: \u201cWe want the research findings that we are supporting to be translated into therapeutics and diagnostics and brought to market quickly.\u201d<\/p>\n

\n\tThe investment builds on Rhode Futures Fund\u2019s existing work supporting women, particularly those from marginalized communities, across health, entrepreneurship, maternal support and emergency relief. Between 2025 and 2026, its Support for Moms Fund committed $2 million to 10 organizations providing income and resources to mothers and caregivers. Rhode also committed $1 million toward relief for families affected by the 2025 Los Angeles<\/a> wildfires.<\/p>\n

\n\tThe philanthropic work continues under E.l.f. Beauty, alongside a collective commitment to giving 2 percent of net profits to meaningful causes. The acquisition has also expanded Bieber\u2019s responsibilities, with the founder taking on a strategic advisory role at E.l.f. in addition to her work at Rhode.<\/p>\n

\n\t\u201cI didn\u2019t go to school to learn this. This wasn\u2019t my job before I created Rhode,\u201d she said. \u201cI really feel like being a founder is what I was supposed to be doing all along.\u201d<\/p>\n

\t\t\t\t\t\t\"Hailey<\/p>\n

\t\t\t\t\tHailey Bieber<\/a><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Rhode<\/p>\n

\n\tRhode has been deliberate about its retail rollout, launching at Sephora in the U.S. and Canada before expanding to the U.K.<\/p>\n

\n\t\u201cWe\u2019ve been really pacing it and spacing it out, and that\u2019s something that\u2019s important to me because I really want to do it well and do it right in each territory that we expand into,\u201d Bieber said.<\/p>\n

\n\tLooking ahead, international expansion remains a priority. Fresh off a trip to South Korea, Bieber sees potential for Rhode in the region.<\/p>\n

\n\t\u201cWe\u2019re not in Asia yet. That\u2019s somewhere that is really exciting to me, given how skin care and beauty centric Asia is,\u201d she said.<\/p>\n

\n\tDuring her visit, Bieber also made time for skin care treatments. Her latest Korean beauty obsession? Pyderin\u2019s Hydrovuster PDRN SOS Hyal Soothing Mask, a blue sheet mask she discovered at a facial clinic and later shared on social media, prompting online buzz.<\/p>\n

\n\t\u201cI went to do a facial treatment and they put it on me at the facial clinic, and I was like, \u2018How do I order a box of literally 20 million of these?’\u201d she smiled. \u201cThey really have it figured out over there, I gotta say.\u201d<\/p>\n

\n\tShe continued, \u201cI love skin treatments. I do PRP, micro needling, all of the things. But having a really good skin care routine, I do think, is also the base of keeping that structure and keeping your skin really supported and really healthy.\u201d<\/p>\n

\n\tOn the product front, Bieber is exploring what she calls \u201csmart aging.\u201d With her 30th birthday approaching in November and her own skin care needs evolving, Rhode is preparing to launch a more targeted serum in January.<\/p>\n

\n\t\u201cI hate saying anti aging because I\u2019m like, we\u2019re all aging, so let\u2019s not be anti about it,\u201d she said. \u201cLet\u2019s just support ourselves and support our skin.\u201d<\/p>\n

\n\tHer longer-term ambition is clear.<\/p>\n

\n\t\u201cI really want Rhode to be completely global. I want it to be everywhere,\u201d Bieber said, adding that South America is on her mind and Brazil, her mother\u2019s home country, would be particularly meaningful. \u201cIn five years from now, I definitely want to see Rhode thriving in a global way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Hailey Bieber is building on Rhode\u2019s success. The beauty founder is deepening the brand\u2019s long-standing commitment to women…\n","protected":false},"author":2,"featured_media":646578,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[1244,430,156,6055,2047,111,139,69,13534],"class_list":["post-646577","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-beauty","tag-celebrities","tag-entertainment","tag-hailey-bieber","tag-los-angeles","tag-new-zealand","tag-newzealand","tag-nz","tag-wwdbeautyinc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/646577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=646577"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/646577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/646578"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=646577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=646577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=646577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}