\u201cCompute campuses.\u201d<\/p>\n
That\u2019s the latest AI newspeak.<\/p>\n
This time, the proposed rebrand is coming from OpenAI, whose spokesperson apparently confirmed to Business Insider on Sunday<\/a> that this was its new preferred nomenclature.<\/p>\n \u201cCompute campuses better describes the scale and role of the infrastructure we\u2019re building for AI,\u201d they told Insider, adding, \u201cThese are long-term investments in computing, energy infrastructure and skilled work.\u201d<\/p>\n Back in September, this emerging trend for rebranding AI-related concepts kicked off<\/a>, starting with the term \u201cartificial intelligence\u201d itself. President Trump decided<\/a> he prefers the term \u201cSuper Intelligence,\u201d mandated its use among federal officers under his authority<\/a>, and appears to have convinced many AI leaders to adopt it\u2014although OpenAI CEO Sam Altman is notably absent <\/a>from that list.<\/p>\n According to a Pew survey over the summer, few Americans have a positive view of AI\u2019s future role in society\u2014at only 16%<\/a>. So there\u2019s an argument to be made that changing the name makes sense, assuming one holds the American people in such low regard as to think a name change will help shift public opinion.<\/p>\n Americans\u2019 opinions on data centers broadly have been trending downward in recent months, according to a September Pew survey<\/a>. That survey collected views on data centers vis-a-vis the environment, utility costs, neighborhood quality of life, jobs, and tax revenue. Only 4% of Americans thought data centers impacted all of those areas positively.<\/p>\n Strategically associating political opponents with data centers has also become an important feature of electoral politics this year. Data centers are only starting to coalesce into an issue with partisans taking one clear side or the other<\/a>, but calling an opponent a \u201cdata senator<\/a>\u201c\u2014to cite just one recent example\u2014has proven to be a great way to earn publicity. And calling someone a \u201ccompute campus senator\u201d certainly doesn\u2019t have the same ring to it.<\/p>\n OpenAI\u2019s spokesperson told Insider, \u201cWe want the communities hosting that infrastructure to help shape it and share in the opportunities it creates.\u201d<\/p>\n Gizmodo reached out to OpenAI for confirmation of the rebrand. We will update if we hear back.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cCompute campuses.\u201d That\u2019s the latest AI newspeak. This time, the proposed rebrand is coming from OpenAI, whose spokesperson…\n","protected":false},"author":2,"featured_media":648374,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,8558,111,139,69,620,145],"class_list":["post-648373","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-data-centers","tag-new-zealand","tag-newzealand","tag-nz","tag-openai","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/648373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=648373"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/648373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/648374"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=648373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=648373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=648373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}