{"id":648845,"date":"2026-11-02T15:22:17","date_gmt":"2026-11-02T15:22:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/648845\/"},"modified":"2026-11-02T15:22:17","modified_gmt":"2026-11-02T15:22:17","slug":"the-warehouse-group-sets-100m-operating-profit-target-and-plans-new-stores","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/648845\/","title":{"rendered":"The Warehouse Group sets $100m operating profit target and plans new stores"},"content":{"rendered":"<p class=\"VFgYVkWVN\" style=\"display:none\">It currently has 84 stores for The Warehouse and a total of 219 across the group.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The Warehouse Group chief executive Mark Stirton said the strategy was grounded in knowing its customers better, offering the right products and running the business with greater discipline.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">\u201cWe welcome around 1.7 million customer visits to our three iconic retail brands every week, and we have a national store and distribution network that is enviable. <\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">\u201cOver time the business lost sight of what customers wanted from us and as a result, has not performed to its potential,\u201d Stirton said.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">\u201cWe have a credible and realistic pathway to achieving our target of $100m in operating profit within three to five years, which does not rely on any single initiative.\u201d<\/p>\n<p><img  alt=\"The Warehouse Group chief executive Mark Stirton said growing The Warehouse was the group's biggest opportunity.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>The Warehouse Group chief executive Mark Stirton said growing The Warehouse was the group&#8217;s biggest opportunity.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The group said three levers provided the pathway to its goal, including optimising its base, growing the performance of existing stores, and adding new stores.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The first priority is to grow the group\u2019s top-line earnings, with a targeted annual growth rate (AGR) of about 2%. In the group\u2019s last full-year result, it reported an AGR of 0.4%.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">Supporting this is a targeted increase in gross margin by 150 basis points from 32.6% to 34.1%, driven by an improved mix of higher-margin categories, selling more products at full price and better sourcing from its suppliers.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The other optimisation will be the group\u2019s cost of doing business (CODB), which is targeted to below 31% of sales.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">With those measures in place, the group expects stores to increase earnings by 10-15 basis points per annum.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The group has planned capital expenditure of $40m-$60m annually, with 50% prioritised for new stores and core infrastructure.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">It opened a new Queen St Noel Leeming store in September and plans to open a P\u0101p\u0101moa store early 2027 with another in Mangawhai, set to open later in 2027.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The investment will be released selectively and funded from operating cashflow rather than borrowing, with intent to invest when the business case stacks up.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The group\u2019s board has also revised its dividend policy to target an annual ordinary dividend payout ratio of 50% to 70% of adjusted net profit after tax.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">It intends to consider resuming dividends for the 2027 financial year, although any dividend remains subject to the group\u2019s performance, financial position and board approval.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\">The group said it would report on its progress against 10 measures every half to show its progress.<\/p>\n<p class=\"VFgYVkWVN\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/author\/tom-raynel\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/author\/tom-raynel\/\">Tom Raynel<\/a> is a multimedia business journalist for the Herald, covering small business, retail and tourism.<\/p>\n<p>Stay ahead with the latest market moves, corporate updates, and economic insights by subscribing to our <a href=\"https:\/\/www.nzherald.co.nz\/my-account\/profile\/newsletters\/?from=cmp\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/my-account\/profile\/newsletters\/?from=cmp\">Business newsletter<\/a> \u2013 your essential weekly round-up of all the business news you need.<\/p>\n","protected":false},"excerpt":{"rendered":"It currently has 84 stores for The Warehouse and a total of 219 across the group. The Warehouse&hellip;\n","protected":false},"author":2,"featured_media":648846,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45186,95,11231,138,1342,209,130,117,111,139,1536,3591,69,17177,1523,2170,2171,5340,128105,13181,1973,2735,653,8225,131,223,1529,18840,1530],"class_list":["post-648845","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-100m","tag-and","tag-boost","tag-business","tag-five","tag-group","tag-more","tag-new","tag-new-zealand","tag-newzealand","tag-next","tag-numbers","tag-nz","tag-operating","tag-over","tag-plan","tag-plans","tag-profit","tag-quadruple","tag-released","tag-sets","tag-store","tag-stores","tag-target","tag-than","tag-the","tag-three","tag-warehouse","tag-years"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/648845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=648845"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/648845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/648846"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=648845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=648845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=648845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}