{"id":69372,"date":"2025-10-10T06:01:09","date_gmt":"2025-10-10T06:01:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/69372\/"},"modified":"2025-10-10T06:01:09","modified_gmt":"2025-10-10T06:01:09","slug":"universitys-new-logo-deemed-worse-than-cracker-barrel-rebrand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/69372\/","title":{"rendered":"University\u2019s new logo deemed \u2018worse than Cracker Barrel rebrand\u2019"},"content":{"rendered":"

It’s hard enough to please the general public with a new logo, but impressing sports fans is a whole other battle, as evidenced by the heated response to Texas Tech’s new logo. Unveiling a collection of new logos and emblems, the university claims its new look is simply the work of modernisation, while some fans think it’s a disappointing downgrade.<\/p>\n

The best sports logos<\/a> often tap into heritage, which in turn leads to fans getting attached to a classic design. While it’s great to unite supporters with a simple design, it’s a double-edged sword, as some fans can be resistant to change, making logo evolution a delicate task.<\/p>\n

As part of our future brand identity, the iconic Double T not only gets a modern twist that features proportional design elements, but updated colorway options for maximum versatility. pic.twitter.com\/4KKcdSr4pjOctober 7, 2025<\/a><\/p>\n

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A stripped-back rendition of its 3D varsity style logo, the new Texas Tech logo features two overlapping ‘Ts’, depicted in a powerful red. The new logo features a flat design in a red, white and black colour palette, expanding the identity while simplifying the classic design.<\/p>\n

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“As part of our future brand identity, the iconic Double T not only gets a modern twist that features proportional design elements, but updated colorway options for maximum versatility,” the university explained via X.<\/p>\n

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\"Texas\n<\/p>\n

(Image credit: Texas Tech)<\/p>\n

Despite its explanation, fans were unconvinced by the “modern twist”, with many feeling the design had been oversimplified. “The new logo looks dull & naked, like it got stripped of its personality,” a fan on X wrote. “That logo is like buying a base model Sedan with no window tint and no power windows,” another chimed in, while one fan claimed it was “Worse than the Cracker Barrel rebrand<\/a>.”<\/p>\n

Given the backlash over their new logo, I have designed a new one for Texas Tech that nobody can possibly complain about. You’re welcome Tech. pic.twitter.com\/h9YD1Mm26wOctober 8, 2025<\/a><\/p>\n

For more logo news, check out how this \u201cessentially identical\u201d logo reignited a 40-year brand war<\/a> or put your skills to the test with this NFL logo quiz.<\/a><\/p>\n

Daily design news, reviews, how-tos and more, as picked by the editors.<\/p>\n