The Hui, now in its 10th season, is hosted by Julian Wilcox. Photo \/ The Hui<\/p>\n
,<\/p>\n
And while the Government highlights the new law as a signal of its support for an embattled media industry, it\u2019s unlikely to be a game-changer for broadcasters\u2019 revenue lines.<\/p>\n
It\u2019s estimated they might enjoy an extra $6 million in total revenue each year \u2013 about $4m in television revenue and $2m in radio income. NZ First has pointed out that those numbers represent an increase of less than 1% revenue for each of those specific channels.<\/p>\n
TV stations have been prevented from running Sunday morning ads at the same time as social media and digital platforms such as YouTube are chocka with paid ads.<\/p>\n
\u201cThe lifting of Sunday advertising restrictions still needs royal ascent before coming into action, so we don\u2019t have a firm date of when advertising will feature on Sunday mornings across our channels,\u201d a TVNZ spokeswoman said today.<\/p>\n
\u201cBut we\u2019re making plans, and we think lifting the ban is positive for the sector.<\/p>\n
\u201cThe revenue upside for broadcasters will be minimal, but it\u2019s about creating a more even playing field. Local broadcasters shouldn\u2019t have to operate under restrictions that don\u2019t apply to global streamers in the same market.<\/p>\n
\u201cFor us, there\u2019s an opportunity around sports rights. If an event like a Rugby World Cup airs on a Saturday night in Europe, we have not been able to commercialise the Sunday morning broadcast in New Zealand. This gives us a better chance to place more meaningful bids for certain events.\u201d<\/p>\n
Media and Communications Minister Paul Goldsmith. Photo \/ RNZ, Mark Papalii<\/p>\n
Media and Communications Minister Paul Goldsmith said today: \u201cWe need to level the playing field by ensuring local media companies are not disadvantaged by restricted advertising times which don\u2019t apply to digital streaming platforms.<\/p>\n
\u201cThese restrictions have become increasingly redundant as a growing share of audiences turn to streaming services for their news and entertainment. New Zealand on Air data shows YouTube was the most popular platform in the country last year, reaching 43% of the population daily.<\/p>\n
\u201cNew Zealand\u2019s media sector has been calling for this change for a long time and this Government has done it.\u201d<\/p>\n
The bill was delayed in its passage through Parliament last week, with the third reading and then a planned conscience vote delayed until today.<\/p>\n
It was passed by a 93-29 vote in favour.<\/p>\n
Labour broadcasting spokesman Reuben Davidson.<\/p>\n
Labour broadcasting spokesman Reuben Davidson told Parliament last week that the Government had more effective legislation it could introduce, including the Fair Digital News Bargaining Bill, which would force platforms such as Facebook and Google to pay for the journalism that helps drive their business models.<\/p>\n
\u201cBut instead, we\u2019ve got a 73-word bill,\u201d Davidson said. \u201cIf you typed it out, you could fit it on a postage stamp and it\u2019s probably worth about the same to the industry, because no one believes it\u2019s worth $6 million; it\u2019s more broken promises from a Government that keeps making things worse.<\/p>\n
\u201cWe\u2019re supporting the bill, but, minister, we are so disappointed for the industry.\u201d<\/p>\n
Before the conscience vote was taken, National, Labour and Act supported the bill, but NZ First, the Greens and Te P\u0101ti M\u0101ori were opposed.<\/p>\n
NZ First\u2019s Jenny Marcroft told Parliament last week: \u201cThere\u2019s no doubt the New Zealand media faces many difficulties that have been agonised over in great detail and at great length.<\/p>\n
\u201cThose issues are of a higher order than the discussion of whether or not to deregulate advertising in New Zealand on these few special days. If we relax advertising standards at this point, it will be seen as a further dumbing-down of our media space that we still do have control over.<\/p>\n
\u201cNZ First stands on a conservative platform of keeping the best and avoiding unintended consequences of deregulation. Those boundaries that we draw around our working lives and our very special celebration days are important to all of us and we\u2019d be the poorer without them. We oppose this bill.\u201d<\/p>\n
Editor-at-Large Shayne Currie is one of New Zealand\u2019s most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME.<\/p>\n
Watch Media Insider \u2013 The Podcast on YouTube<\/a>, or listen to it on iHeartRadio<\/a>, Spotify<\/a>, Apple Podcasts<\/a> or wherever you get your podcasts. <\/p>\n","protected":false},"excerpt":{"rendered":"The Hui, now in its 10th season, is hosted by Julian Wilcox. Photo \/ The Hui , And…\n","protected":false},"author":2,"featured_media":77694,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[60390,3118,1032,74,95,5195,16574,198,18399,5972,42,2956,2936,19476,1073,1304,60388,117,43,425,90,193,24637,31472,3109,60387,10809,417,210,40,38,41,39,60389,437],"class_list":["post-77693","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-73word","tag-advertisements","tag-advertising","tag-after","tag-and","tag-be","tag-bill","tag-can","tag-christmas","tag-day","tag-headlines","tag-holidays","tag-insider","tag-lifted","tag-media","tag-morning","tag-mornings","tag-new","tag-news","tag-now","tag-on","tag-other","tag-parliament","tag-path","tag-public","tag-screened","tag-sunday","tag-television","tag-through","tag-top-news","tag-top-stories","tag-topnews","tag-topstories","tag-tortured","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/77693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=77693"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/77693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/77694"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=77693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=77693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=77693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}