{"id":79416,"date":"2025-10-15T06:21:25","date_gmt":"2025-10-15T06:21:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/79416\/"},"modified":"2025-10-15T06:21:25","modified_gmt":"2025-10-15T06:21:25","slug":"timbaland-debuts-ai-artist-tata-taktumis-first-music-video-and-its-as-soulless-as-you-expected-it-to-be","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/79416\/","title":{"rendered":"Timbaland Debuts AI \u2018Artist\u2019 TaTa Taktumi\u2019s First Music Video and It\u2019s as \u2018Soulless\u2019 as You Expected It To Be"},"content":{"rendered":"

Timbaland has debuted the first music video from his AI music \u201cartist\u201d TaTa Taktumi, and, like the headline says, it\u2019s as soulless as you expected it to be, which is something the award-winning producer\/rapper previously said about real music.<\/p>\n

The song is called \u201cGlitch x Pulse,\u201d which, I don\u2019t know, for a computer masquerading as a person, that\u2019s just a little on the nose not to be either delusionally unintentional or a pointed jab at the haters. (It\u2019s me, I\u2019m haters.)<\/p>\n

Out of sheer conviction, I\u2019m choosing not to include the video in this piece, but you can watch the whole thing here on YouTube<\/a> if you feel so inclined; otherwise, you can see a clip below with an on-point commentary.<\/p>\n

Back in June, it was announced that Timbaland had signed TaTa to his new label, Stage Zero, which is designed to blend human creativity with AI-based sounds to forge new music genres such as something called \u201cA-pop,\u201d which is unnecessarily short for AI pop.<\/p>\n

Really, then writing was on the wall here, because just a few months prior, Timbaland went on The Inner Court podcast<\/a> and stated that he finds new music artists to be very \u201cuninspiring\u201d and their music \u201csoulless,\u201d citing the 2024 presidential election as the reason and saying that he thinks AI can do better.<\/p>\n

\u201cYou could feel the pressure of the dividedness, and I hate that. This whole election divided us,\u201d Timbaland said at the time. \u201cWhat I mean by that is it divided the music. The music sounds bland, it sounds boring\u2014it lacks excitement. While we frequently discuss AI, I believe it\u2019s the only entity that embodies a genuine soul right now. It allows for the expression of true feelings, resulting in it coming out beautiful.\u201d<\/p>\n

\u201cI feel like right now everything is discombobulated,\u201d he went on to add. \u201cWhich aligns with everything in the world. Ain\u2019t no song right now\u2014and y\u2019all gotta admit\u2014that\u2019s grabbing you. Ain\u2019t no theme song for people\u2019s [lives].\u201d<\/p>\n

\"Timbaland(Photo by Prince Williams\/WireImage)<\/p>\n

This is, with mostly due respect, a profoundly ridiculous take. I mean, for one example, in this song, the AI mentions Doechii by name. Does Timbaland think Doechii\u2019s music is \u201csoulless?\u201d Are her lyrics \u201cbland\u201d and \u201cboring?\u201d <\/p>\n

Just this year, she dropped two platinum-charting singles: \u201cDenial Is a River\u201d and \u201cAnxiety,\u201d which, just based on the data available, is clearly \u201cgrabbing\u201d people. (Doechii, in the less than one percent chance you see this, I apologize for dragging you further in, but I would be curious to know your thoughts on being name-dropped by an AI \u201cartist.\u201d)<\/p>\n

I could go on and on, but there\u2019s nothing else I can say that I didn\u2019t already say here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Timbaland has debuted the first music video from his AI music \u201cartist\u201d TaTa Taktumi, and, like the headline…\n","protected":false},"author":2,"featured_media":79417,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,21911,363,364,157,111,139,3554,69,11218,145,53772],"class_list":{"0":"post-79416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artifical-intelligence","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-music","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-noisey","16":"tag-nz","17":"tag-pop-music","18":"tag-technology","19":"tag-timbaland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/79416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=79416"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/79416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/79417"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=79416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=79416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=79416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}