{"id":82984,"date":"2025-10-16T21:09:08","date_gmt":"2025-10-16T21:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/82984\/"},"modified":"2025-10-16T21:09:08","modified_gmt":"2025-10-16T21:09:08","slug":"thinness-is-back-on-catwalks-and-the-data-proves-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/82984\/","title":{"rendered":"Thinness is back on catwalks &#8211; and the data proves it"},"content":{"rendered":"<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">The trend was particularly pronounced in Paris, she added.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">This is despite many designers adopting looks that naturally create curvy silhouettes, such as corsets.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">In some cases, models have been sent out with padding around their hips to create the hourglass shape.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">\u201cSince 2022, there\u2019s been a real regression, both in the frequency of contracts and in fees,\u201d model Doralyse Brumain, 31, who wears a French 40-42, told AFP.<\/p>\n<p>\u2018False idea\u2019 <\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">The \u201cbody positive\u201d movement, born in the 2010s, was based on the idea of promoting acceptance of different body types and recognising the damage done by creating a beauty ideal of thinness that was both unhealthy and beyond the reach of most women.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">In the same way that fur and flashy fashion is making a comeback, so is the aesthetic of extreme thinness that was called \u201cheroin chic\u201d in the 1990s when popularised by supermodels such as Kate Moss.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">\u201cThere\u2019s this false idea that being thin means being chic, being rich,\u201d said French model casting director Esther Boiteux to AFP.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">The wide availability of weight-loss drugs such as Ozempic \u2013 used to suppress appetite \u2013 has also been linked to the return of thinness.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">The diabetes treatment \u201chas something to do with it because we\u2019re seeing a lot of celebrities who are using it\u201d, British Vogue editor Chioma Nnadi said last November.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">\u201cI think there\u2019s this shift in the culture around how we think about our bodies and how we address our bodies,\u201d she told the BBC.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">Clothes for fashion shows are also typically designed and manufactured in a single size \u2013 that of \u201cstandard\u201d thin models \u2013 and making clothes for regular or larger models requires forethought and extra time to adapt them.<\/p>\n<p>\u2018Unattainable\u2019 <\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">Ekaterina Ozhiganova, a Russian-born model and founder of the Model Law association, which advocates for model rights, says that consumers are in favour of seeing models in different sizes.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">\u201cBut for it to become truly sustainable, there would need to be a profound change in production,\u201d she told AFP, adding that the industry continued to sell \u201can unattainable ideal\u201d.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">French designer Jeanne Friot believes fashion runways should instead be a place where everyone can envision themselves.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">\u201cThe point of a fashion show is to showcase something different from the fashion I grew up with, very thin and very standardised. I want to see [larger] sizes&#8230; older people, all ethnicities, all genders,\u201d she told AFP.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">For the moment, sighting a regular-sized woman on the catwalk is an increasingly rare occurrence, but the change is not going unnoticed.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">\u201cWe have to speak out when fashion messes up and establishes a standard it should abandon,\u201d French fashion journalist Sophie Fontanel wrote on Instagram in early October as she watched the Givenchy show during Paris Fashion Week.<\/p>\n<p class=\"iNwUpnfLcxPBLSL\" style=\"display:none\">-Agence France-Presse<\/p>\n","protected":false},"excerpt":{"rendered":"The trend was particularly pronounced in Paris, she added. This is despite many designers adopting looks that naturally&hellip;\n","protected":false},"author":2,"featured_media":82985,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[74,95,1863,1244,7800,138,63621,3105,1438,63625,36329,63019,2454,63623,185,702,5289,111,139,69,90,63624,42306,63622,16485,12971,5976,223,63620],"class_list":["post-82984","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-after","tag-and","tag-back","tag-beauty","tag-body","tag-business","tag-catwalks","tag-data","tag-fashion","tag-fore","tag-ideal","tag-inclusivity","tag-industry","tag-interlude","tag-is","tag-it","tag-models","tag-new-zealand","tag-newzealand","tag-nz","tag-on","tag-plussized","tag-promoting","tag-proves","tag-pushing","tag-returned","tag-short","tag-the","tag-thinness"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/82984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=82984"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/82984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/82985"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=82984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=82984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=82984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}