The business has 39 stores in New Zealand, 26 in the North Island and 13 in the South Island, but has a majority in Australia as part of the Super Retail Group with 64 stores.<\/p>\n
The wider Macpac business, including the Australian stores, reported total sales of A$231.4m ($261.5m) for 2025, a 3.8% increase year-on-year.<\/p>\n
Like-for-like growth of 3.7% in Australia was partially offset by a decline of 0.9% in New Zealand, although the New Zealand market recovered in the second half of the financial year.<\/p>\n
Macpac\u2019s profit before tax margin declined by 390 basis points, as a 30-point improvement in gross margin was more than offset by negative operating leverage, with the cost of doing business rising as a percentage of sales.<\/p>\n
However, the group\u2019s gross margin did improve by 30 points, maintaining promotional discipline despite the softer market conditions.<\/p>\n
Inventory for the New Zealand arm also grew, rising from $26.8m to $35.1m. <\/p>\n
Baselayers, midlayers, gear and accessories were among the strongest-performing categories for the business. <\/p>\n
In contrast, demand for insulation products was weaker, with the overall mix of sales reflecting milder conditions prevalent throughout much of the period.<\/p>\n
Macpac managing director Cathy Seaholme was approached for comment.<\/p>\n
Macpac was ranked the best places for Kiwis to shop by Consumer NZ in September<\/a>, with Consumer NZ\u2019s Kate Harvey saying the brand topped its competitors \u201cin all the categories we ask about, including perceived value and range of products available\u201d.<\/p>\n