{"id":86619,"date":"2025-10-18T16:21:23","date_gmt":"2025-10-18T16:21:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/86619\/"},"modified":"2025-10-18T16:21:23","modified_gmt":"2025-10-18T16:21:23","slug":"kinetic-business-reports-57-dont-trust-public-wifi","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/86619\/","title":{"rendered":"Kinetic Business Reports 57% Don’t Trust Public WiFi"},"content":{"rendered":"


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Kinetic Business (UNIT) released a Digital Safety & Privacy report (survey Aug 14\u201320, 2025) showing strong consumer concern about public WiFi and data handling.<\/p>\n

Key findings: 57% of respondents don\u2019t feel safe using public\/business WiFi, 17% feel safe, and 24% are neutral; 67% are more cautious with personal data today; 77% are concerned about internet safety; 60% cite economic conditions and AI as drivers of online safety worries.<\/p>\n

The report highlights demand for secure guest WiFi, greater transparency on data use, and Kinetic\u2019s focus on secure fiber-powered solutions for businesses and consumers.<\/p>\n

Kinetic Business (UNIT) ha pubblicato un rapporto su Sicurezza Digitale & Privacy (sondaggio 14-20 agosto 2025) che mostra una forte preoccupazione dei consumatori per il WiFi pubblico e la gestione dei dati.<\/p>\n

Principali risultati: 57% degli intervistati non si sentono al sicuro usando WiFi pubblico\/aziendale, il 17% si sente al sicuro, e il 24% \u00e8 neutrale; il 67% \u00e8 pi\u00f9 cauto con i dati personali oggi; il 77% \u00e8 preoccupato per la sicurezza in rete; il 60% cita condizioni economiche e IA come driver delle preoccupazioni sulla sicurezza online.<\/p>\n

Il rapporto evidenzia la domanda di WiFi ospite sicuro, maggiore trasparenza sull’uso dei dati e l’impegno di Kinetic su soluzioni Sicure alimentate da fibra per aziende e consumatori.<\/p>\n

Kinetic Business (UNIT) public\u00f3 un informe sobre Seguridad Digital y Privacidad (encuesta del 14 al 20 de agosto de 2025) que muestra una fuerte preocupaci\u00f3n de los consumidores por el WiFi p\u00fablico y el manejo de datos.<\/p>\n

Hallazgos clave: 57% de los encuestados no se sienten seguros al usar WiFi p\u00fablico\/empresarial, un 17% se sienten seguros y un 24% son neutrales; un 67% son m\u00e1s cautelosos con los datos personales hoy; un 77% est\u00e1n preocupados por la seguridad en Internet; un 60% mencionan condiciones econ\u00f3micas y IA como impulsores de las preocupaciones de seguridad en l\u00ednea.<\/p>\n

El informe destaca la demanda de WiFi seguro para hu\u00e9spedes, mayor transparencia sobre el uso de datos y el enfoque de Kinetic en soluciones seguras impulsadas por fibra para empresas y consumidores.<\/p>\n

Kinetic Business (UNIT)\ub294 \ub514\uc9c0\ud138 \uc548\uc804 \ubc0f \ud504\ub77c\uc774\ubc84\uc2dc \ubcf4\uace0\uc11c(2025\ub144 8\uc6d4 14\u201320\uc77c \uc124\ubb38)\ub85c \uacf5\uac1c\ub418\uc5b4 \uacf5\uc6a9 WiFi \ubc0f \ub370\uc774\ud130 \ucc98\ub9ac\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc6b0\ub824\uac00 \ud06c\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uacb0\uacfc: 57%\uc758 \uc751\ub2f5\uc790\uac00 \uacf5\uc6a9\/\ube44\uc988\ub2c8\uc2a4 WiFi \uc0ac\uc6a9 \uc2dc \uc548\uc804\ud558\ub2e4\uace0 \ub290\ub07c\uc9c0 \ubabb\ud558\uba70, 17%\ub294 \uc548\uc804\ud558\ub2e4\uace0 \ub290\ub07c\uace0, 24%\ub294 \uc911\ub9bd\uc785\ub2c8\ub2e4; 67%\ub294 \uc624\ub298\ub0a0 \uac1c\uc778 \ub370\uc774\ud130\uc5d0 \ub300\ud574 \ub354 \uc2e0\uc911\ud569\ub2c8\ub2e4; 77%\ub294 \uc778\ud130\ub137 \uc548\uc804\uc5d0 \ub300\ud574 \uc6b0\ub824\ud558\uace0 \uc788\uc73c\uba70; 60%\ub294 \uacbd\uc81c \uc0c1\ud669\uacfc AI\ub97c \uc628\ub77c\uc778 \uc548\uc804 \uc6b0\ub824\uc758 \uc6d0\uc778\uc73c\ub85c \uc9c0\ubaa9\ud569\ub2c8\ub2e4.<\/p>\n

\ubcf4\uace0\uc11c\ub294 \uac8c\uc2a4\ud2b8 WiFi\uc758 \ubcf4\uc548\uc5d0 \ub300\ud55c \uc218\uc694, \ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \ud22c\uba85\uc131 \uc99d\uac00, \uae30\uc5c5\uacfc \uc18c\ube44\uc790\ub97c \uc704\ud55c \uc12c\uc720 \uae30\ubc18\uc758 \ubcf4\uc548 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c Kinetic\uc758 \ucd08\uc810\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n

Kinetic Business (UNIT) a publi\u00e9 un rapport sur la s\u00e9curit\u00e9 num\u00e9rique et la confidentialit\u00e9 (enqu\u00eate du 14 au 20 ao\u00fbt 2025) montrant une forte pr\u00e9occupation des consommateurs concernant le WiFi public et la gestion des donn\u00e9es.<\/p>\n

Principales conclusions : 57% des r\u00e9pondants ne se sentent pas en s\u00e9curit\u00e9 en utilisant le WiFi public\/entreprise, 17% se sentent en s\u00e9curit\u00e9 et 24% sont neutres ; 67% sont plus prudents avec les donn\u00e9es personnelles aujourd’hui ; 77% sont pr\u00e9occup\u00e9s par la s\u00e9curit\u00e9 sur Internet ; 60% citent les conditions \u00e9conomiques et l’IA comme moteurs des inqui\u00e9tudes li\u00e9es \u00e0 la s\u00e9curit\u00e9 en ligne.<\/p>\n

Le rapport met en \u00e9vidence la demande de WiFi invit\u00e9 s\u00e9curis\u00e9, une plus grande transparence sur l’utilisation des donn\u00e9es et l’accent de Kinetic sur des solutions s\u00e9curis\u00e9es aliment\u00e9es par la fibre pour les entreprises et les consommateurs.<\/p>\n

Kinetic Business (UNIT) ver\u00f6ffentlichte einen Digital Safety & Privacy-Bericht (Umfrage 14.\u201320. Aug. 2025), der zeigt, dass Verbraucher sich stark um \u00f6ffentliches WLAN und den Umgang mit Daten sorgen.<\/p>\n

Schl\u00fcsselergebnisse: 57% der Befragten f\u00fchlen sich beim Nutzen von \u00f6ffentlichem\/gesch\u00e4ftlichem WLAN unsicher, 17% f\u00fchlen sich sicher und 24% sind neutral; 67% gehen heute vorsichtiger mit pers\u00f6nlichen Daten um; 77% sind besorgt um Internet-Sicherheit; 60% nennen wirtschaftliche Bedingungen und KI als Treiber der Online-Sicherheitsbedenken.<\/p>\n

Der Bericht hebt die Nachfrage nach sicherem G\u00e4ste-WLAN, mehr Transparenz bei der Datennutzung und den Fokus von Kinetic auf sichere, faserbasierte L\u00f6sungen f\u00fcr Unternehmen und Verbraucher hervor.<\/p>\n

Kinetic Business (UNIT) \u0623\u0635\u062f\u0631\u062a \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 (\u0627\u0633\u062a\u0637\u0644\u0627\u0639 14\u201320 \u0623\u063a\u0633\u0637\u0633 2025) \u064a\u0638\u0647\u0631 \u0642\u0644\u0642\u0627\u064b \u0642\u0648\u064a\u0627\u064b \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u062e\u0635\u0648\u0635 \u0627\u0644\u0648\u0627\u064a \u0641\u0627\u064a \u0627\u0644\u0639\u0627\u0645 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n

\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629: 57% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0644\u0627 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0623\u0645\u0627\u0646 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u064a \u0641\u0627\u064a \u0639\u0627\u0645\/\u0623\u0639\u0645\u0627\u0644\u060c 17% \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0623\u0645\u0627\u0646\u060c \u064824% \u0645\u062d\u0627\u064a\u062f\u0648\u0646\u061b 67% \u0623\u0635\u0628\u062d\u0648\u0627 \u0623\u0643\u062b\u0631 \u062d\u0630\u0631\u0627\u064b \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u064a\u0648\u0645\u061b 77% \u0642\u0644\u0642\u0648\u0646 \u0645\u0646 \u0623\u0645\u0627\u0646 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u061b 60% \u064a\u0630\u0643\u0631\u0648\u0646 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0645\u062d\u0631\u0643 \u0644\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n

\u064a\u0633\u0644\u0637 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0648\u0627\u064a \u0641\u0627\u064a \u0636\u064a\u0648\u0641 \u0622\u0645\u0646\u060c \u0648\u0634\u0641\u0627\u0641\u064a\u0629 \u0623\u0643\u0628\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0631\u0643\u064a\u0632 \u0643\u064a\u0646\u064a\u062a\u0643 \u0639\u0644\u0649 \u062d\u0644\u0648\u0644 \u0622\u0645\u0646\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0623\u0644\u064a\u0627\u0641 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n

Kinetic Business (UNIT) \u53d1\u5e03\u4e86\u4e00\u4efd\u6570\u5b57\u5b89\u5168\u4e0e\u9690\u79c1\u62a5\u544a\uff08\u8c03\u67e5\u65f6\u95f4\uff1a2025\u5e748\u670814\u201320\u65e5\uff09\uff0c\u663e\u793a\u516c\u4f17WiFi\u548c\u6570\u636e\u5904\u7406\u65b9\u9762\u7684\u5f3a\u70c8\u62c5\u5fe7\u3002<\/p>\n

\u5173\u952e\u53d1\u73b0\uff1a57% \u7684\u53d7\u8bbf\u8005\u5728\u4f7f\u7528\u516c\u5171\/\u5546\u4e1aWiFi\u65f6\u611f\u5230\u4e0d\u5b89\u5168\uff0c17% \u611f\u5230\u5b89\u5168\uff0c24% \u4fdd\u6301\u4e2d\u7acb\uff1b67% \u4eca\u5929\u5bf9\u4e2a\u4eba\u6570\u636e\u66f4\u52a0\u8c28\u614e\uff1b77% \u5bf9\u4e92\u8054\u7f51\u5b89\u5168\u611f\u5230\u62c5\u5fe7\uff1b60% \u5c06\u7ecf\u6d4e\u72b6\u51b5\u4e0e\u4eba\u5de5\u667a\u80fd\u89c6\u4e3a\u5728\u7ebf\u5b89\u5168\u62c5\u5fe7\u7684\u9a71\u52a8\u56e0\u7d20\u3002<\/p>\n

\u62a5\u544a\u5f3a\u8c03\u5bf9\u5b89\u5168\u8bbf\u5ba2WiFi\u7684\u9700\u6c42\u3001\u5bf9\u6570\u636e\u4f7f\u7528\u7684\u66f4\u5927\u900f\u660e\u5ea6\uff0c\u4ee5\u53caKinetic\u5728\u4e3a\u4f01\u4e1a\u548c\u6d88\u8d39\u8005\u63d0\u4f9b\u57fa\u4e8e\u5149\u7ea4\u7684\u5b89\u5168\u89e3\u51b3\u65b9\u6848\u65b9\u9762\u7684\u4e13\u6ce8\u3002<\/p>\n

Positive<\/p>\n


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\n Survey: 67% of consumers more cautious with personal data
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\n Survey: 77% of consumers concerned about internet safety
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\n Kinetic emphasizes secure, fiber-based guest WiFi solutions
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Negative<\/p>\n


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\n Survey: 57% of consumers feel unsafe using public\/business WiFi
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\n Only 17% of consumers feel safe using public\/business WiFi
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\n Survey: 60% cite economic conditions and AI as drivers of online safety fears
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\n 10\/16\/2025 – 09:30 AM
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\n Kinetic Business Report: 57% don\u2019t feel safe using public\/business WiFi, only 17% feel safe Data shows consumer trust erodes with lack of control on how data is collected and used, underscoring the importance of secure guest WiFi solutions for businesses <\/p>\n

CHARLOTTE, N.C., Oct. 16, 2025 (GLOBE NEWSWIRE) — Research by Kinetic Business, a leading fiber internet provider, recently uncovered a major concern among consumers for their online safety when using free, public WiFi networks, often offered at businesses and public locations, highlighting the need for more secure networks in these locations.<\/p>\n

The Kinetic Business Digital Safety & Privacy report surveyed 436 respondents across 18 states and found more than half of consumers (57%) don\u2019t feel safe when using a public or business WiFi, while only 17% of consumers feel safe (24% neutral).<\/p>\n

The data underscores the need for businesses to implement secure guest WiFi networks, especially as two thirds of consumers (67%) now report being\u00a0more cautious\u00a0with their personal data today. Additionally, increased customer education and awareness would go a long way with this public perception, according to Kinetic.<\/p>\n

\u201cConsumers are telling us loud and clear that public WiFi feels risky, and their level of distrust will only continue to grow. Providing a fast connection isn\u2019t enough; customers are looking for public networks that are secure and protect their privacy by design,\u201d said Ric Chura, chief information officer of Uniti, parent company of Kinetic Business. \u201cKeeping customers safe isn\u2019t just an IT task; it\u2019s foundational to trust, loyalty, and the overall experience.\u201d<\/p>\n

The report found that when it comes to third-party companies handling their personal data, consumers\u2019 sense of safety is directly correlated with perceived control and accountability. Trust erodes when consumers lack the ability to have a say in how\u2014and where\u2014data is being collected and used.<\/p>\n

Respondents indicated they don\u2019t feel safe when their data is handled by specific entities that feel distant and beyond their influence. Margins ranged from at least roughly 2-to-1, to as big as 6-to-1.<\/p>\n

Examples of these entities include:<\/p>\n

Foreign governments: 71% unsafe; 11% safe; 18% neutralPublic\/business WiFi networks: 57% unsafe; 17% safe; 24% neutralSocial media sites: 53% unsafe; 21% safe; 26% neutralVoice-prompted virtual assistants: 46% unsafe; 25% safe; 29% neutral <\/p>\n

This contrasts with respondents indicating they feel safer when familiar, regulated entities handle data. Examples of these entities include healthcare and financial institutions, internet service providers and device manufacturers, to name the top \u201csafe\u201d companies moving personal data.<\/p>\n

As digital threats continue to increase and consumers become more concerned with their online safety and privacy, the data emphasizes the need for businesses to offer secure guest WiFi networks and transparency around data collection.<\/p>\n

Kinetic Business\u2019s Digital Safety & Privacy report was conducted to better understand consumer and business data, privacy and digital security challenges and needs. The report also found that 77% of consumers today are concerned with their internet safety. Additionally, 60% of consumers feel unsafe online due to today\u2019s economic conditions and the rise of artificial intelligence (AI), driving more caution with personal data, especially in rural areas.<\/p>\n

Read the full report here<\/a>.<\/p>\n

Kinetic Business is committed to enhancing consumers\u2019 digital security with future-ready technology, powered by a reliable and secure fiber-optic network that addresses both the current and evolving business security needs. There are platforms available to ensure data and internet safety remain a priority, for both residential<\/a> and business<\/a> locations.<\/p>\n

About this data: Kinetic, a provider of internet services for residential and small business customers, conducted a survey from Aug. 14\u201320, 2025, across its 18-state footprint. The study included 436 respondents between the ages of 18 and 60, recruited from independent consumer panels with no affiliation to Kinetic or the research firm. The survey explored home internet usage and data security habits. The sample was balanced by age, gender, and geographic market to ensure representativeness.<\/p>\n

About Kinetic Business:<\/p>\n

Kinetic Business, a business unit of Uniti (NASDAQ: UNIT<\/a>), is a premiere insurgent provider of always-on business-grade fiber internet, business WiFi, voice services and a full suite of managed connectivity, collaboration, and network security solutions\u200b, reaching more than 200,000 business locations in 1,400 markets across 18 states across the Southwestern, Southeastern, Midwestern and Northeastern U.S. Additional information about Kinetic Business is available at gokineticbusiness.com<\/a>.<\/p>\n

Media Contact:
Megan Krtek
Megan.krtek@uniti.com<\/a><\/p>\n

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\n FAQ \n <\/p>\n


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\n <\/p>\n

What did Kinetic Business report on public WiFi safety in Oct 2025 for UNIT?<\/p>\n


\n Kinetic reported 57% of respondents don\u2019t feel safe using public or business WiFi and 17% feel safe (survey Aug 14\u201320, 2025). \n <\/p>\n


\n <\/p>\n

How many consumers said they are more cautious with personal data in Kinetic\u2019s UNIT report?<\/p>\n


\n The report found 67% of consumers are now more cautious with their personal data. \n <\/p>\n


\n <\/p>\n

Does the UNIT report link AI or economic conditions to online safety concerns?<\/p>\n


\n Yes\u201460% of surveyed consumers said economic conditions and AI make them feel unsafe online. \n <\/p>\n


\n <\/p>\n

What percentage of people are concerned about internet safety according to Kinetic (UNIT)?<\/p>\n


\n The survey shows 77% of consumers are concerned with their internet safety. \n <\/p>\n


\n <\/p>\n

What investor-relevant action does Kinetic (UNIT) emphasize after the report?<\/p>\n


\n Kinetic highlights the need for businesses to implement secure guest WiFi and technology powered by a secure fiber-optic network. \n <\/p>\n


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