Two of the biggest, Omnicom Group (OMG) and Interpublic (IPG), are merging,<\/a> with costs and staffing likely to be a major focus.<\/p>\n\u201cYou\u2019re seeing this massive kind of consolidation going on in these global holding companies as they\u2019re trying to grapple with the technological change that\u2019s coming, and constant expectations from large institutional investors to deliver ongoing quarterly earnings and driving share prices,\u201d said Sellers. <\/p>\n
![\"VML]()
VML Wellington head of planning Anna Gunnell.<\/p>\n
\u201cThey\u2019re all constantly looking at ways of driving efficiencies and controlling costs. <\/p>\n
\u201cI think that makes it really hard to hang on to great talent when you\u2019re trying to operate in that sort of environment. What we\u2019re seeing is a real movement of talent from global agencies into independent agencies like ourselves.\u201d<\/p>\n
Bastion Shine describes itself as Australasia\u2019s largest independent, full-service marketing and communications agency.<\/p>\n
![\"VML]()
VML Wellington creative director Damian Galvin.<\/p>\n
The recruitment of the six VML staff will take Bastion Shine\u2019s numbers in New Zealand to about 80 – 60 in Auckland and 20 in Wellington. <\/p>\n
Overall, it has more than 350 staff in Australasia and the US and a client list that includes the likes of Air New Zealand, NordEast, Spark, ASB, Genesis, Microsoft, L\u2019Or\u00e9al, Unilever, Kellanova, Ferrari, Cancer Institute NSW and Whittaker\u2019s.<\/p>\n
Bastion Shine said the recruitment of the six VML staff reinforced the agency\u2019s commitment to \u201cdelivering world-class strategy, advertising, communications, social and design, digital, media and client service in the Capital\u201d.<\/p>\n
Head will lead the Wellington team.<\/p>\n
\u201cWelcoming such a talented and diverse leadership group reflects our commitment to delivering world-class creativity and strategy in the Capital,\u201d said Sellers.<\/p>\n
\u201cThe unique mix of public purpose and commercial creativity makes Wellington a perfect fit for our next phase of growth.\u201d<\/p>\n
As part of the moves, Bastion Shine Wellington managing director Sally Hooper would move into the role of chief commercial officer. \u201cMy focus will be to connect Bastion\u2019s expertise nationwide, especially our growing digital practice,\u201d she said.<\/p>\n
Editor-at-Large Shayne Currie is one of New Zealand\u2019s most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME.<\/p>\n","protected":false},"excerpt":{"rendered":"Bastion Shine has recruited, from VML Wellington, managing director Fleur Head, head of planning Anna Gunnell, creative director…\n","protected":false},"author":2,"featured_media":89101,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1032,3041,3017,67234,138,8608,51179,33118,32764,2842,71,266,21556,2454,2936,4277,661,1073,111,139,69,67235,4227,662,21410,4739,544,1516,15487,67237,67236],"class_list":["post-89100","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-advertising","tag-agency","tag-ahead","tag-bastion","tag-business","tag-comes","tag-contracts","tag-creative","tag-daring","tag-experienced","tag-from","tag-government","tag-independent","tag-industry","tag-insider","tag-key","tag-major","tag-media","tag-new-zealand","tag-newzealand","tag-nz","tag-poaches","tag-recruitment","tag-shakeup","tag-shine","tag-six","tag-some","tag-staff","tag-talented","tag-tenders","tag-vml"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/89100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=89100"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/89100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/89101"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=89100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=89100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=89100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}