{"id":90958,"date":"2025-10-20T22:54:07","date_gmt":"2025-10-20T22:54:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/90958\/"},"modified":"2025-10-20T22:54:07","modified_gmt":"2025-10-20T22:54:07","slug":"retailer-torpedo7-to-return-to-online-only-sales-by-early-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/90958\/","title":{"rendered":"Retailer Torpedo7 to return to online-only sales by early 2026"},"content":{"rendered":"

\u201cWe\u2019re excited for what\u2019s ahead \u2013 growing The Outlet and building a stronger, smarter Torpedo7 online.\u201d<\/p>\n

Harper said Tahua Group\u2019s strategy was clear \u2013 focus investment where it delivers customer value and commercial return.<\/p>\n

\"TheThe Outlet launched earlier this year and will now expand as Torepdo7 moves fully online.<\/p>\n

Torpedo7 stores will remain open through the 2025-2026 summer peak season, with a major clearance sale before the move.<\/p>\n

From early 2026, stores will begin transitioning into The Outlet, while Torpedo7 will become a digital-only brand focused on premium outdoor products.<\/p>\n

Tahua Group retail division chief executive Lesley Francis-Ziogas said the brand remains an important part of the group\u2019s portfolio.<\/p>\n

\u201cBy going digital-only, Torpedo7 can streamline, scale and grow profitably,\u201d Francis-Ziogas said.<\/p>\n

The business currently has six remaining \u201cflagship\u201d physical locations: Albany, Newmarket, Taup\u014d, Christchurch, Queenstown and the Remarkables.<\/p>\n

The move back to online-only for Torpedo7 is a return to its roots, with the business originally launching as an online retailer in 2004, founded by mountain bike enthusiast Luke Howard-Willis.<\/p>\n

Then in 2013, The Warehouse Group purchased a 51% stake in the company for $33 million. The Warehouse acquired seven R&R Sport stores in December 2013 and rebranded them into Torpedo7, marking the brand\u2019s first entry into physical stores.<\/p>\n

By 2022, the brand had 24 stores across New Zealand. But after over a decade under The Warehouse Group\u2019s ownership and the Covid pandemic, the business faltered and was unable to regain its previous success.<\/p>\n

In The Warehouse Group\u2019s FY24 financial results, the Torpedo7 business reported a $60.3m loss from discontinued operations in the year to July 2024.<\/p>\n

The business earned $94.5m in sales over the period but made an operating loss of $13.1m.<\/p>\n

Tom Raynel is a multimedia business journalist for the Herald, covering small business, retail and tourism.<\/p>\n

Listen and subscribe to the Today in Business<\/a> podcast \u2013 the top headlines from the NZ Herald business team summarised and delivered by an artificial intelligence (AI) voice as an easily digestible recap.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe\u2019re excited for what\u2019s ahead \u2013 growing The Outlet and building a stronger, smarter Torpedo7 online.\u201d Harper said…\n","protected":false},"author":2,"featured_media":90959,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2246,682,138,3595,2245,111,139,1536,69,53191,2738,659,1527,667,312,61,68330,379],"class_list":{"0":"post-90958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-2246","9":"tag-being","10":"tag-business","11":"tag-by","12":"tag-early","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-next","16":"tag-nz","17":"tag-onlineonly","18":"tag-owner","19":"tag-retailer","20":"tag-return","21":"tag-sales","22":"tag-says","23":"tag-to","24":"tag-torpedo7","25":"tag-year"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/90958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=90958"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/90958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/90959"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=90958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=90958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=90958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}