{"id":91892,"date":"2025-10-21T10:15:06","date_gmt":"2025-10-21T10:15:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/91892\/"},"modified":"2025-10-21T10:15:06","modified_gmt":"2025-10-21T10:15:06","slug":"wearables-startups-are-having-a-moment","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/91892\/","title":{"rendered":"Wearables Startups Are Having A Moment"},"content":{"rendered":"<p>Generally speaking, if you\u2019re wearing a technology on your body, you have to really love it or find it deeply useful or even essential.<\/p>\n<p>That\u2019s a high bar, which helps explain why wearables have long been a fairly niche area for startup investment. Per Crunchbase data, the category reliably attracts less than 1% of all venture funding in a given year.<\/p>\n<p>This year, however, the space is looking comparatively perky. Largely that\u2019s due to a single company: <a href=\"https:\/\/www.crunchbase.com\/organization\/%C5%8Cura\" rel=\"nofollow noopener\" target=\"_blank\">Oura<\/a>, maker of a smart ring that collects data on dozens of personal health and wellness metrics.<\/p>\n<p>Earlier this month, the 12-year-old Finnish company <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251014306417\/en\/URA-Raises-Over-%24900M-to-Accelerate-Global-Expansion-and-Health-Innovation\" rel=\"nofollow noopener\" target=\"_blank\">announced<\/a> that it closed on more than $900 million in a <a href=\"https:\/\/www.crunchbase.com\/organization\/fidelity-investments\" rel=\"nofollow noopener\" target=\"_blank\">Fidelity<\/a>-led financing at an impressive $11 billion valuation. The raise comes in the wake of sharp growth, with Oura <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250922351288\/en\/URA-Surpasses-5.5-Million-Rings-Sold-and-Doubles-Revenue-for-the-Second-Year-in-a-Row-Empowering-Millions-to-Live-Better-Longer\" rel=\"nofollow noopener\" target=\"_blank\">expecting<\/a> to reach $1 billion in sales this year.<\/p>\n<p>Beyond Oura<\/p>\n<p>But Oura isn\u2019t the only wearables-related company pulling in significant venture investment recently. Using Crunchbase <a href=\"https:\/\/www.crunchbase.com\/lists\/wearables\/a361bce4-735f-47cb-9141-17dcc5b99628\/organization.companies\" rel=\"nofollow noopener\" target=\"_blank\">data<\/a>, we put together a sample list of 18 companies funded in roughly the past year innovating in this area.<\/p>\n<p>Funded startups have a broad array of chosen use cases as well. While medical and health monitoring remains the most prevalent application, we\u2019re also seeing the AI boom trickling into more consumer-focused offerings outside the health care realm.<\/p>\n<p>Smart lenses, glasses and cow collars<\/p>\n<p>In this arena, one of the largest and most recent rounds went to <a href=\"https:\/\/www.crunchbase.com\/organization\/xpanceo\" rel=\"nofollow noopener\" target=\"_blank\">Xpanceo<\/a>, a startup developing smart contact lenses that incorporate a microdisplay and external sensors to provide wearers with useful information based on their focus. The 4-year-old, Dubai-based company <a href=\"https:\/\/www.xpanceo.com\/newsroom\/xpanceo-becomes-a-unicorn-with-250m-raise\" rel=\"nofollow noopener\" target=\"_blank\">raised<\/a> $250 million this summer at a $1.35 billion valuation.<\/p>\n<p><a href=\"https:\/\/www.crunchbase.com\/organization\/nothing-4537#overview\" rel=\"nofollow noopener\" target=\"_blank\">Nothing<\/a>, a maker of Android smartphones, earbuds and watches, is another wearables developer, albeit not a pure-play in the space, with a big round of late. The startup closed on a $200 million <a href=\"https:\/\/nothing.community\/d\/42158-nothing-raises-200m-series-c-to-power-the-next-phase-of-consumer-ai\" rel=\"nofollow noopener\" target=\"_blank\">Series C<\/a> last month to further its vision of an \u201cAI-native platform in which hardware and software converge into a single intelligent system.\u201d The company cited smart glasses as one of the devices in which it envisions incorporating its operating system.<\/p>\n<p>And while wearables is usually understood to be a category for humans, we did mix it up a bit in our list by including <a href=\"https:\/\/www.crunchbase.com\/organization\/halter\" rel=\"nofollow noopener\" target=\"_blank\">Halter<\/a>, a maker of a platform that combines smart collars and virtual fencing for ranchers to manage their cattle. It <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250623397414\/en\/Halter-Raises-%24100M-in-Funding-to-Increase-Productivity-on-Cattle-Ranches\" rel=\"nofollow noopener\" target=\"_blank\">closed on<\/a> $100 million in Series D funding this summer at a $1 billion valuation.<\/p>\n<p>Health and medical conditions<\/p>\n<p>Wearables for monitoring medical conditions are also still drawing investors\u2019 attention with two established names each picking up $100 million financings this year.<\/p>\n<p>San Diego-based <a href=\"https:\/\/www.crunchbase.com\/organization\/biolinq#overview\" rel=\"nofollow noopener\" target=\"_blank\">Biolinq<\/a>, which has developed a wearable biosensor that measures glucose levels continuously just beneath the skin\u2019s surface, secured its $100 million round in March. A month earlier, <a href=\"https:\/\/www.crunchbase.com\/organization\/vital-connect#overview\" rel=\"nofollow noopener\" target=\"_blank\">VitalConnect<\/a>, a San Jose, California-based maker of wearable, connected patches for remote monitoring of cardiac health, secured a round of the same size, led by <a href=\"https:\/\/www.crunchbase.com\/organization\/ally-bridge-group\" rel=\"nofollow noopener\" target=\"_blank\">Ally Bridge Group<\/a>.<\/p>\n<p>We\u2019re also still seeing some varied startup activity around health-monitoring wearables. An offbeat one that caught our eye was <a href=\"https:\/\/www.crunchbase.com\/organization\/epicore-biosystems\" rel=\"nofollow noopener\" target=\"_blank\">Epicore Biosystems<\/a>, which develops a wearable that tracks biomarkers in sweat to measure hydration, nutrition, stress and other physiological data.<\/p>\n<p>Deep-pocketed competition<\/p>\n<p>Being in an offbeat niche might provide considerable advantages to a startup. That\u2019s because wearables startups play in a space that also happens to draw the largest technology companies in the world.<\/p>\n<p>From <a href=\"https:\/\/www.crunchbase.com\/organization\/apple\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> watches to <a href=\"https:\/\/www.crunchbase.com\/organization\/google\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a> <a href=\"https:\/\/store.google.com\/category\/watches_trackers?hl=en-US\" rel=\"nofollow noopener\" target=\"_blank\">Fitbit<\/a> devices to <a href=\"https:\/\/www.crunchbase.com\/organization\/facebook\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a>\u2019s <a href=\"https:\/\/www.meta.com\/ai-glasses\/?srsltid=AfmBOoqzt2HwXm4QIJpNS1RHTbzmIe08EzQr0LhaGVE65aXnPbhkPkL4\" rel=\"nofollow noopener\" target=\"_blank\">AI glasses<\/a>, giants with valuations in the trillions are finding appeal in the space. One of Apple\u2019s newest offerings \u2014 AirPods with <a href=\"https:\/\/support.apple.com\/en-us\/123185\" rel=\"nofollow noopener\" target=\"_blank\">live translation<\/a> \u2014 shows the technological sophistication of wearables is only on the rise.<\/p>\n<p>Even so, we\u2019re betting startups will continue to find ways to innovate in ways that differentiate them from the tech giants. In particular, they have the advantage of marketing to a small initial early-adopter crowd and tweaking a product until it\u2019s ripe for a much wider audience.<\/p>\n<p>Related Crunchbase query:<\/p>\n<p>Illustration: <a href=\"https:\/\/www.domguzman.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Dom Guzman<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/10\/Black_Founded_Health_Care_Startups.jpg\" class=\"ss-hidden-pin-image lazyload\" data-pin-url=\"https:\/\/news.crunchbase.com\/ai\/wearable-technology-startup-funding-oura\/\" data-pin-media=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/10\/Black_Founded_Health_Care_Startups.jpg\" data-pin-description=\"Wearables Startups Are Having A Moment\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\"\/><\/p>\n<p>&#13;<br \/>\n    Stay up to date with recent funding rounds, acquisitions, and more with the&#13;<br \/>\n    Crunchbase Daily.&#13;\n  <\/p>\n","protected":false},"excerpt":{"rendered":"Generally speaking, if you\u2019re wearing a technology on your body, you have to really love it or find&hellip;\n","protected":false},"author":2,"featured_media":91893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[365,5299,138,336,527,111,139,69,8259,3492],"class_list":{"0":"post-91892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-ai","9":"tag-biotech","10":"tag-business","11":"tag-entrepreneurship","12":"tag-healthcare","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-nz","16":"tag-unicorn","17":"tag-wearables"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/91892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=91892"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/91892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/91893"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=91892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=91892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=91892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}