The Daily Mail, which uncovered the records, said Rihanna\u2019s efforts \u201cflopped\u201d and the business closed down in 2021 because of the pandemic.<\/p>\n
Reports at the time stated because of travelling restrictions during Covid, hands-on designer Rihanna couldn\u2019t see the atelier in Paris or get to the Italian fashion houses making the products.<\/p>\n
When the label launched, it attracted attention for its pricing.<\/p>\n
For example, a padded denim jacket priced at nearly US$1000 and a corseted shirtdress at about US$810.<\/p>\n
The brand\u2019s positioning put it at the ultra-premium end, unlike Rihanna\u2019s other lines such as Fenty Beauty or Savage X Fenty.<\/p>\n
In a statement at the time of closure, Rihanna and LVMH said: \u201cLVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem, focusing on cosmetics, skincare and lingerie.\u201d<\/p>\n
The fashion house was officially titled Project Loud France and registered in Paris but never achieved the market impact expected.<\/p>\n
Rihanna\u2019s loss marks a rare financial setback in the otherwise highly successful business trajectory of the singer, who has made a fortune from her ventures in beauty, lingerie and entertainment.<\/p>\n
Her career spans two decades and her estimated net worth as of this year is at least US$1 billion.<\/p>\n
Discovered as a teenager by producer Evan Rogers, she rose to global fame with hits such as Umbrella and We Found Love. Beyond music, she built a billion-dollar empire through Fenty Beauty and Savage X Fenty, praised for inclusivity and innovation. <\/p>\n
The nine-time Grammy winner has sold more than 250 million records worldwide, acted in films such as Ocean\u2019s 8, and remains one of pop culture\u2019s most influential figures.<\/p>\n","protected":false},"excerpt":{"rendered":"The Daily Mail, which uncovered the records, said Rihanna\u2019s efforts \u201cflopped\u201d and the business closed down in 2021…\n","protected":false},"author":2,"featured_media":93873,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[69854,69851,74,651,17400,6097,156,1438,69852,15405,11517,5836,69855,6775,1132,111,139,69,37574,57343,69853,12806,102],"class_list":["post-93872","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-625m","tag-62m","tag-after","tag-close","tag-collapse","tag-down","tag-entertainment","tag-fashion","tag-fenty","tag-label","tag-loses","tag-lost","tag-luxuryfashion","tag-lvmh","tag-million","tag-new-zealand","tag-newzealand","tag-nz","tag-rihanna","tag-shuts","tag-us36","tag-venture","tag-with"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/93872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=93872"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/93872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/93873"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=93872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=93872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=93872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}