General Motors will add a conversational AI assistant powered by Google Gemini to its cars, trucks, and SUVs starting next year, the U.S. automaker said Wednesday during an event in New York City.\u00a0<\/p>\n
The Google Gemini rollout is one of several tech-centric announcements made at the automaker\u2019s GM Forward event, and it will be one of the first to get into consumers\u2019 hands. Others, including an overhaul of its electrical architecture and computing platform and an automated driving feature that allows drivers to keep their hands off the wheel and eyes off the road<\/a>, aren\u2019t coming to GM brands until 2028.<\/p>\n GM is the latest automaker to lean into generative AI-based assistants that promise to respond to driver requests in a more natural-sounding way. Stellantis is collaborating with French AI firm Mistral, Mercedes is integrating ChatGPT, and Tesla has brought xAI\u2019s Grok<\/a> to its vehicles. \u00a0<\/p>\n GM\u2019s integration with Gemini is the next logical step for the automaker. Vehicles produced by GM brands Buick, Chevrolet, Cadillac, and GMC already have \u201cGoogle built-in,\u201d an operating system that gives drivers access to Google Assistant, Google Maps, and other apps directly from the car\u2019s infotainment screen. In 2023, Google began using Google Cloud\u2019s Dialogflow chatbot<\/a> to handle non-emergency OnStar features, including common driver queries like routing and navigation assistance.\u00a0<\/p>\n GM\u2019s Gemini-powered AI assistant will have similar levels of capability \u2014 it\u2019ll just perform better, according to Dave Richardson, senior vice president of software and services. <\/p>\n \u201cOne of the challenges with current voice assistants is that, if you\u2019ve used the, you\u2019ve probably also been frustrated by them because they\u2019re trained on certain code words or they don\u2019t understand accents very well or if you don\u2019t say it quite right, you don\u2019t get the right response,\u201d Richardson told TechCrunch. \u201cWhat\u2019s great about large language models is they don\u2019t seem to be affected by that. They have context about previous conversations that they can bring up. They\u2019re flexible in how you speak to them\u2026so overall you\u2019re getting a better, more natural experience.\u201d<\/p>\n That might make drafting and sending messages, planning routes with additional stops (like a charging station or a favorite coffee shop), or even prepping for a meeting on the go, a more pain-free experience. The assistant will also have access to the web to be able to answer certain questions, like \u201cWhat\u2019s the history of this bridge I\u2019m driving over?\u201d<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco The Gemini assistant will be made available to via the Play Store as an over-the-air upgrade to OnStar-equipped vehicles, model year 2015 and above.<\/p>\n GM\u2019s new voice assistant is a step towards the automaker\u2019s goal of developing its own custom-built AI that connects to your vehicle\u2019s systems through OnStar, GM\u2019s in-car concierge. The way GM executives described the technology at the NYC event, it seems like a mix of a health wearable and an AI pendant, but for your car. <\/p>\n The assistant promises to access vehicle data to provide maintenance alerts and route suggestions, explain car features like one-pedal driving, and turn your heat or air conditioning on before you enter the vehicle. <\/p>\n \u201cThe idea here is you take [an existing] large language model, and you train it and refine it on a specific domain,\u201d Richardson said. \u201cWe\u2019ll take a base model and train it on the vehicle\u2019s specifications, distill that down, and have that running on the vehicle.\u201d<\/p>\n While GM has a close relationship with Google and will already be implementing Gemini into certain vehicles, Richardson said GM plans to test several foundational models from other AI firms, which could include OpenAI, Anthropic, and others. <\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n