{"id":99338,"date":"2025-10-24T21:24:08","date_gmt":"2025-10-24T21:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/99338\/"},"modified":"2025-10-24T21:24:08","modified_gmt":"2025-10-24T21:24:08","slug":"zuru-co-founder-anna-mowbray-on-why-shes-keeping-her-kids-off-phones-and-backing-a-ban","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/99338\/","title":{"rendered":"Zuru co-founder Anna Mowbray on why she\u2019s keeping her kids off phones and backing a ban"},"content":{"rendered":"<p><img  alt=\"\u201cI still found myself at 42 getting trapped into the dopamine hit that comes with social media.&quot;\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>\u201cI still found myself at 42 getting trapped into the dopamine hit that comes with social media.&#8221;<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">It means Mowbray doesn\u2019t have the same instant point of contact that other parents do with their children when they are away from home.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">She says her eldest child is probably the only student in his year group at boarding school without a phone.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cI do believe in the value of it long term. I just deeply want my children to have to connect, to have to ask for help and get support, to need to go to the office and pick up the landline to call Mum and Dad,\u201d Mowbray says.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cTo be honest, the kids do not push back.\u201d<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">The recent selection of two digital harm bills from Parliament\u2019s biscuit tin means the House will soon face debate around technology and the rights of individuals.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Act MP Laura McClure\u2019s bill to criminalise sexually explicit \u2018deepfake\u2019 images was drawn on Thursday along with National MP Catherine Wedd\u2019s bill to deny access to most social media platforms for under-16s.<\/p>\n<p><img  alt=\"Act MP Laura McClure showing an AI generated deepfake nude photo of herself in the House.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Act MP Laura McClure showing an AI generated deepfake nude photo of herself in the House.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">The high-profile B416 group, backed by other prominent businesswomen including <a href=\"https:\/\/www.nzherald.co.nz\/business\/why-my-13-year-old-got-sharesies-instead-of-social-media-for-his-birthday-cecilia-robinson\/IWIEL4IS7FERNOD4QATICU4XX4\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/why-my-13-year-old-got-sharesies-instead-of-social-media-for-his-birthday-cecilia-robinson\/IWIEL4IS7FERNOD4QATICU4XX4\/\">Herald columnist Cecilia Robinson<\/a>, is pressuring the Government to enforce the ban. It argues teenagers over 16 will be better equipped to handle the addictive elements of social media as their brains are further developed.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">However, on the other side of the debate, there are vocal critics, including the Act Party, who argue a blanket social media ban will be ineffective and age-verification will be too difficult for the Government to impose on young people.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Victoria University media and communications lecturer Dr Alex Beattie says the proposed social media ban is regulating young people rather than holding tech companies accountable.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Beattie believes the ban in its current form is being stoked by \u201cfear\u201d and a misunderstanding of social media, rather than being evidence-based.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cParents are concerned about changing norms and this perception that young people can\u2019t communicate face-to-face or answer the phone and are glued to their devices.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cThis is part of what we call a moral panic and is less about evidence-based harm and more about changing morals or norms.\u201d<\/p>\n<p><img  alt=\"Dr Alex Beattie says a social media ban is placing restrictions on young people instead of forcing tech companies to change.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Dr Alex Beattie says a social media ban is placing restrictions on young people instead of forcing tech companies to change.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">The most recent OECD data from 2018 showed that Aotearoa youth were using digital devices 42 hours per week on average, compared to 35 hours globally. However, Auckland University of Technology (AUT) studies showed further increases in screen time since then, with a spike during the Covid pandemic.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Earlier this week, Whangapar\u0101oa College principal Steve McCracken said his school would be spending $300,000 a year on extra counselling support for students due to a rise in mental health-related issues caused by social media.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">In an <a href=\"https:\/\/www.nzherald.co.nz\/nz\/students-fuelled-by-social-media-and-energy-drinks-are-exhausted-disengaged-and-withdrawn-theyre-living-in-a-parallel-universe-patrick-walsh\/PDZ5Y344BVFTJFYR7KFBZZSGJM\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/students-fuelled-by-social-media-and-energy-drinks-are-exhausted-disengaged-and-withdrawn-theyre-living-in-a-parallel-universe-patrick-walsh\/PDZ5Y344BVFTJFYR7KFBZZSGJM\/\">open letter published in the Herald<\/a> this month, Sacred Heart College principal Patrick Walsh, who has been a school principal for more than 20 years, said the reality was that through social media, the normalisation of harm was now occurring for young people.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Students could be exposed to bullying, sexting, addiction to gaming, sleep deprivation, anxiety and sexualised violence on social media platforms.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cMany young people tell us they\u2019re on their phones until 3am, fuelled by energy drinks, unable to switch off,\u201d Walsh wrote.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cThey arrive at school exhausted, disengaged, and withdrawn. They\u2019re living in a parallel universe \u2013 constantly scrolling, constantly stimulated, yet ironically isolated.&#8221;<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">In Mowbray\u2019s eyes, children are sacrificing time spent on outdoor play and vital social interactions for multiple hours glued to screens.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">She is concerned with the way social media algorithms can serve up unmoderated, sexually explicit or violent content to young people.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">When her youngest child came home from school after another student showed her a video of the Charlie Kirk assassination, it alarmed her.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cHow is that good for society? How is that good for that child? In no world do I see that as being a fair way to raise a child when they don\u2019t know what they\u2019re about to see &#8230; because the algorithm has delivered that content,\u201d she says.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">An <a href=\"https:\/\/www.nzherald.co.nz\/nz\/auckland-teacher-warns-students-traumatised-by-viral-charlie-kirk-shooting-video-on-social-media\/WMIZUDQQWNARRJZMAWILOLHBVY\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/auckland-teacher-warns-students-traumatised-by-viral-charlie-kirk-shooting-video-on-social-media\/WMIZUDQQWNARRJZMAWILOLHBVY\/\">Auckland teacher said it was distressing to hear<\/a> how many of her students had watched Kirk\u2019s death online, with some of the children finding it difficult to focus on normal lessons afterwards.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">The United States Surgeon General\u2019s Advisory in 2023 cited \u201cgrowing concerns\u201d with the effects of social media on youth mental health.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">The report found \u201cthose who spend more than three hours a day on social media face double the risk of poor mental health\u201d including depression and anxiety.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Thinking back on her own childhood near Cambridge, Mowbray has memories of sitting by the window at home lacking entertainment and having to use her imagination to find ways to entertain herself.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cI grew up as a country kid in a very close, tight-knit family where we heavily valued outdoor play.\u201d<\/p>\n<p><img  alt=\"Nick Mowbray, Anna Mowbray and Mat Mowbray, founders of billion-dollar toy company Zuru. \" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Nick Mowbray, Anna Mowbray and Mat Mowbray, founders of billion-dollar toy company Zuru. <\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">She thinks being forced to problem-solve her way out of boredom influenced her career path as a businesswoman. Mowbray co-founded Zuru, a Hong Kong\u2013based toy company, alongside her brothers Matt and Nick Mowbray.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">The National Business Review\u2019s 2024 Rich List estimated the combined net worth of the brothers to be $20 billion. <\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">In 2023, Anna Mowbray stepped away from the company to begin her own venture, a jobseeker marketplace called Zeil.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Mowbray\u2019s upbringing involved a lot of time spent in nature, riding horses and playing sports meant she wanted to give that to her own children.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cI\u2019m increasingly concerned with what we\u2019re seeing in the escalated pace young people are being drawn away from the real world into a virtual one.\u201d<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Beattie says banning young people risks forcing them to relocate to other darker areas of the internet, and the current proposal places social media companies into one category rather than differentiating between apps such as WhatsApp and TikTok.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cIf you\u2019re queer and you live in a small rural town or are an immigrant and haven\u2019t been in New Zealand for that long, you might be a little more dependent on social media connections,\u201d he says.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cThat\u2019s the only space where you\u2019re seen for who you are.\u201d<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Mowbray is aware that being able to implement a restriction around phone-use for her kids is a privilege, as it requires parents to have the available time to devote to enforcing limitations.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Her involvement in B416, she says, comes from a place of wanting to help other children whose parents might be \u201cworking two jobs\u201d and will not have the capacity to enforce regulation without an overall ban in place.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cThe inequality and the divide here is what is most concerning to me. This is not about my own children; I will protect them,\u201d she says.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Mowbray also chose to quit Instagram and Facebook after finding herself caught up in a cycle of comparison online.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cI still found myself at 42 getting trapped into the dopamine hit that comes with social media. I found, you know, I would post on social media to get the gratification of likes,\u201d she explains.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">She was tired of the endless scrolling, false sense of connection and unwarranted negative feelings it brought about, and she wanted to experience what teens might go through if they were made to withdraw from social media.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">At first, she found her muscle memory was hardwired to reach for her phone in the evenings to open Instagram. She craved the external validation of likes and comments from posting and wondered about posts from her friends she could be missing out on.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">After 10 days off the apps that feeling disappeared and, in its place, she discovered something more peaceful.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cIt\u2019s allowed me to get back to enjoying life, loving life, trying to be the best mother and friend I can be as well as the best leader and support person.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">\u201cRather than worrying about how I\u2019m showing up externally and how much engagement I\u2019m getting &#8230; I now get to read more, and I\u2019ve got more time.\u201d<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">She wants her own children to enjoy the same feeling of peace and be free from phone addiction.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">When Mowbray tested her 13-year-old son by asking him if he wanted a phone for Christmas he said \u201cno\u201d.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\">Eva de Jong is a reporter covering general news for the New Zealand Herald, Weekend Herald and Herald on Sunday. She was previously a multimedia journalist for the Whanganui Chronicle, covering health stories and general news.<\/p>\n<p class=\"dptlwVDgxxGx\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/nz\/the-daily-h-your-fast-smart-guide-to-the-days-biggest-headlines\/VQR5CULLQRECZP2ORSWPGDORBU\/?utm_source=nzherald&amp;utm_medium=article&amp;utm_id=nz_cta\" title=\"https:\/\/www.nzherald.co.nz\/nz\/the-daily-h-your-fast-smart-guide-to-the-days-biggest-headlines\/VQR5CULLQRECZP2ORSWPGDORBU\/?utm_source=nzherald&amp;utm_medium=article&amp;utm_id=nz_cta\" rel=\"nofollow noopener\" target=\"_blank\">Sign up to The Daily H<\/a>, a free newsletter curated by our editors and delivered straight to your inbox every weekday.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI still found myself at 42 getting trapped into the dopamine hit that comes with social media.&#8221; It&hellip;\n","protected":false},"author":2,"featured_media":99339,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[542,3115,95,5845,665,72833,23748,1060,1061,4749,9217,17452,4101,36174,31406,2550,1342,266,209,30942,1364,29137,1899,807,72832,1446,1073,6178,26097,111,43,139,69,6662,90,72831,3766,5202,384,2063,6180,1072,21694,4758,145,165,72834,3055,4276,4741,28028,1525],"class_list":["post-99338","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-access","tag-allowing","tag-and","tag-anna","tag-around","tag-b416","tag-backing","tag-ban","tag-children","tag-childrens","tag-choices","tag-cofounder","tag-debate","tag-difficult","tag-direction","tag-even","tag-five","tag-government","tag-group","tag-heats","tag-her","tag-keeping","tag-kids","tag-kiwis","tag-lobby","tag-making","tag-media","tag-mother","tag-mowbray","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-off","tag-on","tag-parentled","tag-parents","tag-part","tag-people","tag-phones","tag-shes","tag-social","tag-step","tag-taking","tag-technology","tag-their","tag-unnerved","tag-urging","tag-why","tag-young","tag-younger","tag-zuru"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/99338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=99338"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/99338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/99339"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=99338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=99338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=99338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}