Gilbert Arenas questions NBC’s record Spurs-Thunder viewership numbers
Gilbert Arenas doesn’t think NBC’s record viewership number for Spurs-Thunder means what NBC says it means. When NBC…
The Needle: Is the NBA ready for Prime’s Game 7?
Welcome back to “The Needle,” a ratings-focused column on Sports Media Watch that will break down the numbers,…
Mike Tirico hasn’t missed a beat as NBC turns in stellar NBA Opening Night broadcast
23 years after NBC last aired the NBA, the network made its grand return on Tuesday night. When…