The global cosmetic medical tourism market size was valued at USD 5.90 billion in 2024. The market is projected to grow from USD 7.23 billion in 2025 to USD 31.53 billion by 2032, exhibiting a CAGR of 23.4% during the forecast period.
Cosmetic medical tourism involves traveling to other countries to undergo cosmetic surgical procedures. This form of medical tourism is driven by the desire to access affordable cosmetic surgeries, which can include procedures namely breast augmentation, liposuction, facelifts, and many others.
The global cosmetic medical tourism market is driven by increasing awareness about aesthetic procedures and rising disposable income & beauty consciousness. Also, a rise in the number of people undergoing cosmetic procedures is another factor supplementing market growth.
For example, as per the data provided by the International Society of Aesthetic Plastic Surgery in June 2024, around 80,519 liposuctions and 421,684 botox treatments were performed in Germany in 2023.
Furthermore, the market comprises several key players, including Apollo Hospitals Enterprise Ltd., Bangkok Hospital, Fortis Healthcare, KPJ Healthcare Berhad, and Livonta. These market players are focusing on expanding their footprints in the global market by providing a wide range of cosmetic procedures for domestic and international patients.
MARKET DYNAMICS
Market Drivers
Expanding Healthcare Infrastructure and Cosmetic Procedures in Emerging Countries to Drive Market Growth
The increasing healthcare expenditure among countries such as Turkey, Thailand, and South Korea, among others, is resulting in an increasing number of healthcare facilities catering to the rising number of patients in these countries.
Healthcare facilities in emerging countries mainly focus on increasing bed capacity to enhance patient accommodation. The healthcare facilities also emphasize improving the overall quality of the services to attract domestic and international patients. This increases the number of medical tourists traveling to these emerging countries for various cosmetic procedures, thereby driving market growth.
Moreover, the rising number of plastic surgeries is significantly contributing to the growth of the overall cosmetic medical tourism market. The cosmetic procedures include several invasive procedures such as breast augmentation, liposuction, eyelid surgery, and rhinoplasty, and non-invasive procedures, namely Botox, dermal fillers, and many others. The rising preference for these treatments increases patient volumes, augmenting market growth.
For example, as per the data provided by the International Society of Aesthetic Plastic Surgery in June 2024, around 2.2 million liposuctions and 1.1 million rhinoplasty procedures were performed in 2023 across the globe.
Thus, the growing healthcare infrastructure, along with the overall lower cost of treatments with high-quality medical services in these countries, is expected to attract more international patients to visit these countries for medical and wellness treatments.
Market Restraints
Post-operative Complications and Lack of Follow-up Care Restricting Market Growth
Patients traveling abroad for medical treatments, including cosmetic procedures, often return home shortly after surgery, which limits their ability to receive proper follow-up care from the same surgeon. Moreover, when patients suffer from post-surgical complications, including infections and scarring, they struggle to find appropriate local support, and they end up returning to their original destination from where they received cosmetic treatment. This factor leads to additional costs and inconvenience.
For example, as per the data provided by the Patient Safety Learning in May 2025, British patients who travel abroad for cheap cosmetic surgery are bringing back dangerous superbugs from the past few years. These patients have suffered from infections, sepsis, and other complications over the past two years after having surgery overseas. Popular procedures include weight-loss surgery, breast procedures, and “Brazilian butt lifts” (BBLs). Clinics often offer “package deals” of several procedures, which adds to the risk.
In addition, the lack of standardized post-operative protocols in several countries raises safety concerns. The various cosmetic procedures require numerous days of recovery. When post-operative care is unavailable or not aligned with international standards, the patients may be exposed to medical risks. Due to all these factors, many patients avoid cosmetic treatments from international countries, hindering market growth.
Market Opportunities
Increasing Awareness About Cosmetic Treatments via Organizing Campaigns Creates Market Opportunities
The rising government authorities focus on organizing campaigns to create awareness regarding the benefits, safety, and efficacy of cosmetic procedures among consumers, creating growth opportunities for market players. Additionally, companies are showcasing their cosmetic product portfolio in awareness campaigns to create brand awareness among consumers.
For instance, in May 2023, the American Cosmetic Association organized the “Cosmetic & Plastic Surgery Awareness Day” campaign. The campaign was held on 11th May 2023 to promote cosmetic and plastic surgery awareness. This campaign featured educational events, social media campaigns, and informative resources to help individuals make informed decisions about cosmetic procedures.
Market Challenges
High Cost of Cosmetic Treatments in Developed Countries is Restricting Market Expansion
The cosmetic treatments, including invasive and non-invasive procedures, are expensive in developed nations, such as the U.S. and the U.K., compared to other countries, namely Turkey, South Korea, Thailand, etc. The high cost of cosmetic treatments in developed countries is due to various factors, including the cost of the products, the provider’s expertise, geographic location, and the demand for cosmetic procedures. These are some of the main challenges faced by market players in recent years.
For example, as per the data provided by HAYATMED Health & Beauty, in the U.K., the average cost of breast implants is USD 3,831.4 to USD 8,940.0, not covering all services. The surgery alone is around USD 4,597.7, with the surgeon’s fee ranging from USD 3,831.4 to USD 11,494.3, depending on the location.
Similarly, according to Flymed International, a medical tourism company in Bahrain, more than 1.0 million medical tourists visit Turkey annually for cosmetic procedures. The cost of treatment is also lower in this nation. Turkey’s average botox cost per unit is USD 3.0 to USD 5.0. On the other hand, the average botox cost per unit ranges from USD 15.0 to USD 25.0 in Europe.
Thus, the high cost of cosmetic procedures and related products is limiting their adoption in lower-income countries, hampering the cosmetic medical tourism market growth.
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COSMETIC MEDICAL TOURISM MARKET TRENDS
Rising Individuals’ Shift Toward Low-cost Cosmetic Procedures in Developing Nations
Medical tourism in cosmetic surgery has grown exponentially over the last decade. The growing demand for cosmetic treatments in developing nations, such as Turkey, Mexico, Thailand, and South Korea, is due to the availability of low-cost cosmetic treatments in these nations. As a result, these nations have become the preferred locations for cosmetic procedures over the past few years. Additionally, these developing nations provide high-quality treatments for invasive and non-invasive cosmetic procedures. Moreover, the developing nations have advanced clinics with state-of-the-art equipment for cosmetic procedures that attract more patients seeking treatments in these nations.
For example, according to HAYAT MED Health and Beauty, in Turkey, the cost of breast surgery ranges from USD 3,950.2 to USD 4,491.3, which includes surgery, premium implants, VIP transfers, and aftercare. On the other hand, the average breast surgery price ranges from USD 6,500 to USD 15,000 in the U.S. (includes only surgery).
SEGMENTATION ANALYSIS
By Service Type
Non-invasive Cosmetic Procedures to Lead Market Due to Their Rapid Adoption among People
Based on service type, the market is categorized into invasive cosmetic procedures and non-invasive cosmetic procedures.
The invasive cosmetic procedures segment is further divided into breast augmentation, liposuction, eyelid surgery, abdominoplasty, rhinoplasty, and others. Moreover, the non-invasive cosmetic procedures segment is further categorized into botulinum toxin, hyaluronic acid, hair removal, non-surgical fat reduction, photo rejuvenation, and others.
The non-invasive cosmetic procedures segment is anticipated to grow at the highest CAGR during the forecast period. The higher number of people undergoing non-invasive cosmetic procedures to enhance their appearance is one of the important factors driving the segment’s growth.
For instance, as per the data provided by the International Society of Aesthetic Plastic Surgery in June 2024, around 2.5 million people went for botox treatment in the U.S. in 2023.
The invasive cosmetic procedures segment is anticipated to grow at a considerable CAGR during the forecast period. The increasing regulatory approvals and launch of cosmetic products used to perform surgical cosmetic procedures are some of the main factors driving the segment’s growth.
For instance, in January 2024, Establishment Labs announced the launch of Motiva breast implants in the Chinese market.
By Age Group
35 to 50 Years Segment Dominated Market Due to High Adoption Rate of Non-surgical Cosmetic Treatment Compared to Other Age Groups
Based on age group, the market is segmented into 18 years & younger, 19 to 34 years, 35 to 50 years, 51 to 64 years, and 65 years and above.
The 35 to 50 years segment dominated the market in 2024 and is anticipated to grow at the highest CAGR throughout the forecast period. The growth of this segment is primarily attributed to the fact that the population of 35 to 50 years has a higher tendency to adopt innovative cosmetic procedures compared to other age groups. Also, the population of this age group is more conscious about their looks; as a result, they undergo several cosmetic surgeries to enhance their appearance.
For example, as per the data provided by the International Society of Aesthetic Plastic Surgery in June 2024, approximately 700,328 women aged between 35 and 50 underwent a breast augmentation procedure worldwide.
The 19 to 34 years segment is projected to grow at the second-largest CAGR from 2025-2032. The individuals of this age group are highly active on social media platforms, increasing their interest in cosmetic procedures, leading to segmental growth.
On the other hand, the 51 to 64 years segment is expected to grow moderately during the forecast period. The growing focus of this age group on addressing signs of aging and maintaining a youthful appearance through surgical procedures that minimize wrinkles and rejuvenate the face is one of the important factors driving segmental growth.
By Service Provider
Private Segment Commanded as It Offers Several Cosmetic Procedures
On the basis of the service provider, the market is categorized into public and private.
The private segment dominated the market by accounting for the major global cosmetic medical tourism market share in 2024. This segment is anticipated to grow at the highest CAGR during the forecast period. The presence of many private hospitals and clinics providing a wide range of medical service offerings, including various cosmetic treatments, is one of the important factors driving the segment’s growth.
For instance, as per the data provided by the International Travel and Health Insurance Journal in June 2024, around 38,512 medical facilities were present in Thailand as of 2023, of which 25,148 are private hospitals and clinics.
The public segment is expected to grow considerably during the forecast period. The increasing focus of government bodies and national organizations to boost awareness regarding cosmetic services through strategic initiatives and campaigns is one of the major factors contributing to the segment’s growth.
COSMETIC MEDICAL TOURISM MARKET REGIONAL OUTLOOK
In terms of region, the global market can be divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Europe
Europe Cosmetic Medical Tourism Market Size, 2024 (USD Billion)
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Europe dominated the global cosmetic medical tourism market in 2024 with a market size of USD 2.06 billion. The region accounted for 34.9% market share in 2024. This was mainly due to the high number of people visiting European countries for cosmetic procedures due to the availability of a top-notch healthcare system with affordable prices in European nations. For example, as per the data provided by the Raadina Health, in May 2024, the best countries for plastic surgery were the Czech Republic, Spain, Poland, and Greece among all European nations.
North America
North America accounted for the second-largest share of the market in 2024. The presence of advanced healthcare infrastructure and a high concentration of licensed practitioners performing aesthetic procedures are important factors driving market growth in this region.
Additionally, the presence of a higher number of cosmetic treatment providers across the U.S. and the increasing launch of cosmetic products used to perform cosmetic procedures are some of the important factors driving market growth in the U.S.
For example, in May 2025, Johnson & Johnson Services, Inc. announced the launch of MENTOR MemoryGel Enhance Breast Implants in the U.S. market.
Asia Pacific
The cosmetic medical tourism market in the Asia Pacific region is anticipated to grow at the highest CAGR throughout the forecast period. This growth is primarily attributed to the availability of advanced medical facilities, skilled professionals, and the relatively lower cost of procedures compared to other regions. The higher number of individuals visiting Asia Pacific countries for cosmetic treatments is supplementing market growth in this region.
For instance, as per the data provided by the World Tourism Forum Institute in March 2025, South Korea has cemented its status as the global capital of beauty tourism, attracting over 100,000 international visitors annually for cosmetic procedures and skincare treatments. The country’s cosmetic medical tourism industry is flourishing with its pioneering aesthetic innovations and the influence of K-beauty trends.
Latin America and Middle East & Africa
Latin America and the Middle East & Africa held considerable market share in 2024, and are projected to grow at a stagnant CAGR from 2025 to 2032. The presence of many cosmetic treatment hospitals providing aesthetic treatments for the international population, along with domestic ones, is driving market growth in these regions.
COMPETITIVE LANDSCAPE
Key Industry Players
Growing Key Players’ Focus on Providing New Cosmetic Procedures Services Globally to Expand their Footprints
The market consists of key players such as Apollo Hospitals Enterprise Ltd., Azurite Medical and Wellness, Grand Plastic Surgery, and Medical Care Hungary Kft., among others, providing an extensive range of cosmetic procedures. The rising market players’ focus on launching new cosmetic services globally is an important factor contributing to their substantial position in the global market.
For instance, in April 2025, Azurite Medical and Wellness announced the launch of its innovative cosmetic medical tourism service that combines affordable cosmetic surgery with exclusive luxury aftercare experiences in Thailand, fundamentally transforming how patients approach overseas surgical procedures.
Moreover, companies such as Bangkok Hospital, Fortis Healthcare, KPJ Healthcare Berhad, and Livonta Global are entering into strategic collaborations and acquisitions to expand their service offerings in the global market.
List of Key Cosmetic Medical Tourism Companies Profiled
KEY INDUSTRY DEVELOPMENTS
May 2025 – The Embassy of the Republic of Korea in Kuwait inaugurated the first-ever Korea Health & Beauty Festa, held from 15th to 17th May 2025. The landmark event spotlighted Korea’s growing global reputation in advanced healthcare, cosmetic medicine, and wellness tourism, offering Kuwaiti audiences an immersive experience of the country’s thriving health and beauty sectors.
April 2025 – Aster Medcity inaugurated the renovated plastic, reconstructive & aesthetic surgery department, a state-of-the-art facility designed to elevate patient care and surgical excellence in Kochi, India. With cutting-edge technology and a patient-centric approach, this modern space reflects the hospital’s continued commitment to delivering world-class care.
December 2024 – Smiley Aesthetics announced the launch of Smiley Aesthetic Cosmetic Surgery Center, a premier destination for advanced surgical and non-surgical cosmetic procedures in Nashville, U.S.
July 2024 – The Medical City (TMC), a premier healthcare brand, and the Department of Tourism (DOT) officially entered a historic partnership to position the Philippines as a top destination for health and wellness.
October 2022 – Aster Medcity launched a houseboat experience for treating medical tourists on board. This new initiative of the hospital came on the occasion of this 12 months’s World Tourism Day.
REPORT COVERAGE
The global cosmetic medical tourism market report provides a detailed competitive landscape and market insights. In addition to the global cosmetic medical tourism market size, it covers regional analysis of different market segments, profiles of key market players, and market dynamics. Moreover, the market report encompasses several factors that have contributed to the growth of the market over recent years.
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REPORT SCOPE & SEGMENTATION
ATTRIBUTEÂ
DETAILS
Study Period
2019-2032
Base Year
2024
Estimated YearÂ
2025
Forecast Period
2025-2032
Historical Period
2019-2023
Growth Rate
CAGR of 23.4% from 2025-2032
Unit
Value (USD Billion)
 Segmentation
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By Service Type
Invasive Cosmetic Procedures
Breast Augmentation
Liposuction
Eyelid Surgery
Abdominoplasty
Rhinoplasty
Others
Non-invasive Cosmetic Procedures
Botulinum Toxin
Hyaluronic Acid
Hair Removal
Non-surgical Fat Reduction
Photo Rejuvenation
Others
By Age Group
18 Years & Younger
19 to 34 Years
35 to 50 Years
51 to 64 Years
65 Years and Above
By Service Provider
By Region
North America (By Service Type, By Age Group, By Service Provider, and By Country)
Europe (By Service Type, By Age Group, By Service Provider, and By Country/Sub-Region)
Germany
U.K.
France
Italy
Spain
Scandinavia
Rest of Europe
Asia Pacific (By Service Type, By Age Group, By Service Provider, and By Country/Sub-Region)
China
Japan
India
Australia
Southeast Asia
Rest of Asia Pacific
Latin America (By Service Type, By Age Group, By Service Provider, and By Country/Sub-Region)
Brazil
Mexico
Rest of Latin America
Middle East & Africa (By Service Type, By Age Group, By Service Provider, and By Country/Sub-Region)
GCC
South Africa
Rest of Middle East & Africa
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