And it looks like there is a growing pipeline of customers for the insurance. Although the majority of new business appears to be older, there is interest coming through from younger buyers, who, if nothing else, are window shopping. “Yeah, I would say it’s the majority of older people from around 50 going upwards to about 70,” a producer from Bournemouth-based Better Health Insurance Advice told Insurance Business. “That’s the ones who maybe [have] a high demand for them because they want to get something in place as they get older.”
