swag II midnight tonight. pic.twitter.com/z9z8oI31pk

— Justin Bieber (@justinbieber) September 4, 2025

Justin Bieber had teased fans this morning with a mysterious billboard in East London. 

Footage was captured by a fan (@joshhewitt) and posted on social media showing a bright pink billboard that read ‘SWAG II’. Speculation was that new material was on the way, and those speculations ring home true.

SWAG peaked at Number 4 on the Official Albums Chart, with its lead track Daisies topping the Singles Chart, giving the Canadian his eighth Number 1 hit to put him level with Oasis, The Rolling Stones and Sam Smith on the all-time list of artists with the most Official UK Number 1 singles.