Ever since the OnePlus 9 series, each OnePlus flagship has featured Hasselblad branding and image tuning from the legendary camera brand. In a new turn of events, OnePlus CEO Pete Lau confirmed that the Hasselblad partnership has come to an end and OnePlus is building its own imaging engine.
OnePlus DetailMax Engine will usher in a “new era of computational imaging” for OnePlus devices. It’s expected to debut on the OnePlus 15, and Lau shared that OnePlus has developed advanced algorithms and claims the new imaging system will deliver “images with unmatched depth and realism”. He also shared that he is using an early prototype version of the DetailMax Engine, which has delivered impressive results.
OnePlus parent company Oppo recently extended its partnership with Hasselblad, so we will still see new flagships with Hasselblad imaging on the upcoming Find X9 series.