Another example of Paytm’s creative thinking came in the form of QR codes on Coca-Cola bottles and Lay’s packets, allowing customers to scan and redeem Rs 15. This low-cost, high-impact campaign brought millions of users onto the platform, proving that everyday consumer touchpoints could be leveraged for rapid adoption.
Sharing a photograph with Sharma, Das called him a “legendary” and “OG Indian internet entrepreneur,” writing on X, “I met the billionaire founder of PayTM and he shared some of the best startup stories I’ve ever heard.”
Born in Aligarh in 1978, Sharma founded One97 Communications in 2000 and launched Paytm in 2010, steadily turning it into a household name and a cornerstone of India’s digital finance ecosystem.
Das, who joined Menlo Ventures after stints at Google, Facebook, and Glean, was promoted to partner within 18 months, according to Business Insider.