Once again, I’ve said ‘no’ to an invitation to represent Team USA at the UCI Gravel World Championships. Instead, I’m focusing on the final two events of the Life Time Grand Prix (LTGP).

For many US gravel pros, the choice between the UCI Gravel World Championships and the LTGP isn’t just about prestige. It’s a question of logistics, money, and career sustainability.

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initially planned for Nice, France, on October 18-19, which conflicted with Big Sugar Gravel, the LTGP series finale and mandatory tiebreaker for overall prize money eligibility. Nice pulled out in the spring and was replaced by Zuid-Limburg region of the Netherlands, October 11 and 12. The revised dates, just a week earlier, still conflict with LTGP, now in discord with Little Sugar MTB, which shares the same weekend as UCI Worlds.

It’s not just a schedule conflict for many elite riders, but a conflict for earning opportunities. A significant number of pro riders plan to participate in the Little and Big Sugar races, offering $30,000, split evenly among men and women, per race. The top 10 in the LTGP men’s and women’s competition will share a $200,000 prize purse after Big Sugar.

I won’t be racing Little Sugar MTB this year, but I wondered if it would be wise to fly overseas for the UCI World Champs, then scramble back to Bentonville, Arkansas, and try to prepare for a brand-new Big Sugar Gravel course? That’s not a recipe for success.

Big Sugar is high stakes. The course is entirely different from years past, and I want to ride every inch of the 100 miles ahead of time, and hold, or go better, than my current eighth-place position in the series. I’ll be arriving six days early in Arkansas, traveling from Colorado, not from the Netherlands.

There’s a lot on the line financially, and unlike Worlds, the LTGP is designed to support riders who consistently perform. It’s a much more sustainable model, contributing to the growth, if not the long-term viability, of the sport.

course doesn’t suit me, or really any of the US gravel racers. The distances are shorter than the LTGP gravel races, and the elevation is minimal:

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Elite Women: 131 km (81.4 mi), 1,190 m (3,904 ft)Elite Men: 181 km (112.5 mi), 1,650 m (5,413 ft)

In the US, gravel is defined by long, exposed and mentally grueling courses. At Unbound Gravel 200, the real racing usually doesn’t kick off until at least mile 80 (this year being an exception). By comparison, UCI Worlds feels more like a criterium on bike paths.

When I raced the first edition of Worlds in Veneto, Italy, in 2022, that’s exactly how it felt. Constant twists and paved connectors, I called it “the Bike Path World Champs”. Exciting? Yes. But anything resembling gravel as we know it in the US? Not really. That is unfortunate, given that the US is the birthplace of the discipline.

Magdeleine Vallières, despite her recent world championship title at the UCI Road Championship, financed her own trip to Kigali, Rwanda. Cycling Canada called the situation “complicated”, promising reforms.

Swipe to scroll horizontallyUCI Gravel Worlds vs. Lifetime Grand Prix: A Rider’s Perspective

Category

UCI Gravel Worlds

LTGP Events

Travel Cost (US Rider)

$4,000–$6,000 (self-funded)

$20–$1,000 (domestic)

Prize Purse

$0

$300,000 overall; $25k–$30k per event

Kit & Sponsors

National kit → little/no sponsor visibility

Own kit → maximum sponsor visibility

Media Coverage

Global press focused on European podiums

Extensive U.S. coverage all season

Support Staff

Often none for U.S. riders

Self-organized; simpler logistics

Financial Outcome

A loss unless on the podium

Top 10 overall payouts; better ROI

The current UCI World Championship setup requires US elite athletes to sacrifice financially and professionally for very little in return. For many, competing in the World Championships means spending $4,000–$6,000 out of pocket just to be there, while wearing a national kit that offers minimal sponsor visibility and no prize purse. Some athletes accept this as a unique opportunity, and that is fine.

By contrast, the Life Time Grand Prix has become North America’s cultural equivalent of Worlds. The series offers a prize purse, with additional purses at all six events, including Unbound and Big Sugar. Riders race in their own kits, maximize sponsor exposure, and, for domestic riders, travel at a fraction of the cost. More importantly, the LTGP has become a season-long storyline for fans, media, and brands.

While the rainbow jersey carries unmatched historical prestige, the financial reality for US riders tells a different story. So this October, I won’t be lining up in the Netherlands. I’ll be in Bentonville. It’s a significant decision to prepare for Big Sugar, which aligns with my professional career goals.

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