The club have confirmed an extension of their partnership with Hoover, whose logo has adorned the front of The Wire’s shirts since 2020.
The new two-year deal is believed to be a record-high sponsorship deal for Warrington and will take their partnership with the world-renowned, Warrington-based domestic appliance company to eight years.
The new kits for 2026 featuring their logo to be launched at the club’s annual Fireworks Night on Saturday, November 1.
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“I’m delighted we’re able to extend our partnership with such an iconic, global brand,” Warrington Wolves chief executive Karl Fitzpatrick said.
“Hoover’s support since coming on board in 2020 has been outstanding they’ve been fantastic ambassadors for both our club and the wider sport.
“Having them continue their journey with us is a major positive for Warrington Wolves and for Super League as a whole.
“I’m excited about what we can achieve together in the years ahead and the opportunities we have to give back to our supporters through a range of activations.”
As well as the men’s teams, Hoover’s logo will also adorn the shirts of The Wire’s women’s, wheelchair, PDRL and learning disability teams.
Hoover is a part of the Haier Group, whose growing global sporting presence includes new partnerships footballing giants such Liverpool and Paris Saint-Germain.
Warrington wore the Haier logo on their shirts for their Las Vegas clash with Wigan Warriors(Image: Alex Whitehead/SWpix.com)
Diego Perrone, Haier Europe’s Managing Director – UK and Ireland said: “We are absolutely delighted to extend our partnership as Official Club Sponsors with Warrington Wolves.
“Rugby is at the heart of the community, and supporting the club allows us to contribute to both its success on the field and the positive impact it has off it.
“This is reflected in our work together within the community and our joint commitment to inclusivity by working with all teams including the Wheelchair, PDRL and LD sides.
“The club’s creativity and bold activations perfectly align with Hoover’s vision of innovation and impact, giving our brand a platform that’s as exciting as it is meaningful.
“This partnership is more than just a sponsorship—it’s about celebrating teamwork, resilience and a passion for performance, values that we share at Hoover.
“We’re excited to continue this journey together and can’t wait to see what the season brings.”