Jul 24, 2025 – 5.00am
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Of all the milestones this year, one has unusual significance. The Apple Watch is now a decade old, its impact one for the ages as it’s now the No. 1 device worn on the human wrist.
It might be called a watch, but “device” is a better description given that time-telling is a mere fraction of the multiple indications, measurements, connections, alerts and broader information that Apple brings to the forearm, in many cases for the first time. About 329 million units have been sold to date (per CCS Insight), and it’s outperformed the entire Swiss industry on an annual basis, a feat that’s earned it some $US20 billion ($30.7 billion) since it launched in 2015.
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