St Helens have confirmed their new stadium name after announcing a ten-year deal has been agreed with alcohol brand BrewDog.
The Saints announced last week that their ground would no longer be known as the Totally Wicked Stadium with that sponsorship expiring and a new one incoming.
It’s today been announced that the ground will be known as the BrewDog Stadium for the next ten years after the club and company agreed to a decade-long agreement.
That agreement includes stadium naming rights and a number of other things with the BrewDog logo to feature on the club shirt, as well as BrewDog drinks to be served at the stadium.
The club have hailed it as “one of the biggest commercial deals” in their history and it won’t just be limited to stadium naming or sponsorship as the current RedV Bar in the South Stand is to be refurbished and stocked with the company’s drinks.
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St Helens rebrand ground as BrewDog Stadium after landing ten-year sponsorship deal
St Helens aren’t the only club to recently rename their stadium with Huddersfield Giants seeing their ground change from the John Smiths to the Accu Stadium.
That has taken some getting used to and this will to for St Helens fans but the club have announced it as a ‘bold new era’, with community-focused initiatives also part of the deal.
Projects will be delivered through the Saints Community Development Foundation and the Chief Sales Officer of the Scottish-born company has spoken on the deal.
Stuart Harrison said: “We’re beyond excited to be joining forces with St.Helens – one of the most iconic and successful rugby league clubs in the world.
“The partnership with St.Helens isn’t just about getting great beer to great fans on matchday, it’s about creating brilliant experiences for fans and giving back to the St Helens community that supports the club week in, week out.
“Being a season ticket holder for the last 25 years myself, I am looking forward to The BrewDog Stadium opening its doors under a new name, creating a matchday experience that the fans of St.Helens, want, expect and deserve.”
Saints’ chairman Eammon McManus added: “On behalf of everyone at Saints, we are absolutely delighted to welcome global brand BrewDog as a new commercial partner of the Club, and to see our home ground named The BrewDog Stadium.
“This partnership is an exciting one from the outset — not only will fans be able to enjoy BrewDog’s top-quality products on matchdays, but the company has also shown a desire to work closely with the Club on a range of initiatives and programmes.
“Having an international brand and business like BrewDog join Saints on a long-term agreement highlights the Club’s continued commercial growth, and we are thrilled to have them on board.”
Cheers to that! 🍻
Welcome to The @BrewDog Stadium 🏟️
The new name for the home of St.Helens R.F.C. 😇 #COYS pic.twitter.com/thf0kh85sz
— St.Helens R.F.C. (@Saints1890) October 20, 2025
