During a livestream, Prof. Dr. Mario Trapp, CEO of AI research company Fraunhofer IKS, admitted that, to date, AI has been seen as a “highly unreliable technology”, saying that the world has a responsibility to “develop it in a safe way”.

“Let’s use the potential of AI,” he said. “But let’s not put ourselves at an unacceptable risk”.

The team leading Hyundai’s artificial intelligence push admits that the ultimate goal is for AI and its associated systems to bring safety benefits for autonomous driving. Initially focused on level 4 and level 5 autonomy for highway driving – allowing for a fully hands-off driving experience – they acknowledged that urban usage is more complicated.  

Tristan Horx, Hyundai’s futurist and trend researcher said: “It’s going to bring quite a few interesting moral conundrums in the future, which I’m sure we’ll be able to iron out”.

Next year, van Nuffel says Hyundai will introduce its all-new infotainment platform, which will have a “store open for external partners to put their apps for the customers”. He didn’t elaborate as to the kind of services that might provide, but you can expect Hyundai’s AI to be integrated from the outset.

The new Hyundai Ioniq 9 is already available through the Auto Express Buy a Car service. You can get your hands on one for less than £60,000, or alternatively leasing deals are available for just over £550 per month.