Wendy Hendrickx, head of live production at F1, will take part in an exclusive interview at FutureSPORT 2025, exploring how and why F1 is transforming the viewing experience. From 4K HDR and Ghost Car to multi-view features and AI-driven replays, Hendrickx will share how cutting-edge technologies are reshaping both live production workflows and the fan experience, offering a glimpse of the next generation of motorsport coverage.
Also during the event, which takes place at the AMEX Stadium in Brighton on 6 November and is sponsored by Tata Communications Media, Jonny Keogh, head of UK sports at YouTube, will reveal how the platform is evolving from a distribution channel to an innovation hub for sports content, driving the next generation of sports engagement and monetisation Rebecca Jackson from Caretta Research will then provide a forward-looking and data-centric expose of where European sports broadcasting and production will be in 12-18 months’ time.
Tom Bowers, Hyphothesis Media founder, consultant and executive producer, will then chair a panel featuring Barry Flanigan, Aurora Media, chief strategy officer, and Stephen Nuttall, media & sports industry consultant and chair of the IBC partnership board, looking at what’s coming next in terms of televisual innovation. Expect discussion around live gamified overlays, multi-view options, viewer interactivity, personalisation and fan-controlled camera angles and replays.
Later in the day, Peter Brightwell, BBC R&D, lead engineer; Michael Deppe, IMG, technical producer, studios; and Mike Lethem, Sky Sports, software operations manager, will explore how software-based workflows are changing the way we produce and deliver sports content. The panel will discuss how embracing these technologies can enhance flexibility, scalability, and cost-efficiency – key advantages for sports broadcasters, leagues, and content creators alike, especially with new viewing experiences in mind.
The day will also feature two Workshops designed to provide practical advice, tips and tricks to attendees. First up, ‘Yes, MAM – Getting more from your sports content (with and without AI)’ will bring together experts to share real-world tips, tools, and approaches for getting the most out of MAM in sports production. Covering archive, live, and near-live scenarios, the session will offer actionable advice and encourage open discussion around challenges and solutions. Chair Shane Warden, Monks, VP sports and media transformation and SVG Europe Advisory Board Member, will be joined by Matt Samuel, post production, technology and workflow consultant; Simon Wocka, Pixitmedia, senior account manager; Janis Jansons, NEP, head of media processing product engineering & development; and Heidi Shakespeare, Memnon, CEO.
‘Battling the pirates – Practical strategies for sports content protection’ will then convene experts to share strategies for detecting, disrupting, and disciplining pirates of live and on-demand sports. Covering legal, technical, and operational approaches, the session will offer practical solutions for producers, broadcasters, leagues, federations and other rights owners. With audience interaction and real-world examples, attendees will leave with practical steps they can take to join in the fight against content theft. Chair Neal Romanek will be joined by panellists including Mark Lichtenhein, Sports Rights Owners Coalition (SROC) chairman.
To find out more and to register for FutureSPORT, click here.