Published
October 23, 2025
Marc Jacobs has unveiled its “Give Marc, Get Joy” Resort 2025 campaign, fronted by model, actress, and creative muse Iris Law.Â
Marc Jacobs taps Iris Law for Resort 2025 campaign. – Marc Jacobs
The campaign builds upon the brand’s Joy initiative, first introduced for Fall 2025, this time reimagined for the holidays through individuality, creativity, and self-expression.
Anchoring the campaign is the Resort 2025 collection spotlighting signature silhouettes reimagined in festive finishes and luxe materials, including sequinned knits, metallic details, and plush faux-fur accents.
The campaign also kicks off the 2025 Marc Jacobs Gift Guide, launching Thursday, October 30. The curated experience highlights holiday finds through themed edits such as Marc’s Gift Picks, Party Picks, Denim Gifts, and Gifts Under $250. Featured items include reimagined versions of signature styles like The Tote Bag, The Dakota Bag, The Dual Bag, The Snapshot, The Cristina Mini Satchel, The Wallet, and the 72 Spring Street Sneaker—each refreshed with seasonal details.
As part of its Joy initiative, Marc Jacobs will also expand its global experiential footprint with pop-ups and immersive installations in key cities, including a major presence at Art Basel Miami Beach in December.
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