Things were really starting to grow for the label in the late 2000s.

They’d released dozens of well-received mixtapes, culminating in the track Too Many Man, which broke into the UK singles charts.

But by 2010, the world of grime looked very different.

“The excitement had petered out,” Bracey says.

“The police really drew down on the live event aspect of grime so you couldn’t perform, and the [government] cracked down on pirate radio.

“A lot of people retired and moved on, or changed genres.”

Dizzee Rascal, who once defined the sound of grime with his Mercury Prize-winning debut Boy in da Corner, now made more commercial rap, with songs like Bonkers and Dance Wiv Me.

But Capo Lee still sees this commercial breakthrough as a positive for grime.

“Music was very different in the 2010s, but [the public] got used to seeing black men on the screen,” he says.