Published
November 5, 2025
After 15 years of ‘Style and Imagination’ to become “recognised by designers, fashion buyers, and industry experts as one of the UK’s leading fashion and lifestyle trade shows”, it’s celebration time for Scoop.
Image: Scoop
It’s announced a special theme ‘Whimsical’ for its Autumn/Winter ’26 show, which takes place London’s Olympia National across 8-10 February.
Its founder and curator Karen Radley “is embracing a theme that feels like a love letter to the show’s spirit self… For me, Whimsical is about curiosity, imagination and that distinctly British sense of humour that never takes itself too seriously.
“It’s about craftsmanship meeting creativity – a place where elegance and eccentricity dance together.”
So Whimsical, “invites exhibitors and visitors alike to embrace the unexpected… think colour stories with personality, and textures and silhouettes that tell stories of playfulness and poise.
Radley adds: “Whimsy isn’t frivolous. It’s the spark that keeps fashion alive – that instinct to surprise, to delight, to make people smile.”
Specificially, the Autumn/Winter ’26 theme is brought to life visually in new campaign artwork that features bold colours, imaginative characters, and storytelling details, including Perry (Radley’s dog) to reflect the show’s “spirit of curiosity, creativity, and delight”.
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