Published
November 5, 2025
Bath & Body Works announced on Wednesday the appointment of Maly Bernstein to the role of chief commercial officer, and Samantha Charleston to the role of chief human resources officer, both effective November 12.
Maly Bernstein – Courtesy
Both Bernstein and Charleston will join the executive leadership team and report to chief executive officer, Daniel Heaf.
“As we enter a new era for Bath & Body Works, we’re building a next-generation leadership team with the vision and experience needed to drive growth across the marketplace,” said Heaf. “Maly brings proven elevated multi-channel retail leadership, delivering distinctive consumer experiences and growth across all channels. Samantha’s deep expertise driving enterprise-wide culture change and aligning people strategy with business transformation will help ensure we have the talent and ways of working to execute with discipline.”
Bernstein was previously chief executive officer at Bluemercury. Prior to Bluemercury, the executive spent eight years at CVS Health, where she led e-commerce and omnichannel, and before that, she worked in the firm’s beauty and personal care division. Earlier in her career, Bernstein was an associate principal at McKinsey & Company, where she advised leading retail and CPG clients globally.
Samantha Charleston – Courtesy
“Bath & Body Works is an iconic brand with an extraordinary connection to its customers,” said Bernstein. “I’m excited to create compelling retail experiences for our consumers across the marketplace and in all the ways they shop, while also delivering strong performance for the company.”
With more than two decades of human resources leadership experience across consumer and industrial companies, Charleston joins Bath & Body Works from Americold, where she served as chief human resources officer. Prior to Americold, she held senior HR leadership roles at Newell Brands.
“I’m thrilled to join Bath & Body Works at this important moment,” said Charleston. “People are at the heart of every company’s success, and I look forward to working with Daniel and the team to strengthen Bath & Body Works’ culture and talent to support the growth of the organization.”
In its most recent trading update, the company log sales of $1.5 billion for the quarter ended August 2, an increase of 1.5% year-over-year.
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