This Morning will air live from Gentleman’s Walk, outside Lloyd’s Bank, and will be presented by former Coronation Street star Colson Smith.
As part of the show, Alison Hammond and Dermot O’Leary will be tasting sausage rolls and mustard from Norwich in the London studio.
The show will be filmed in Gentleman’s Walk from 10am on Friday (Image: Newsquest)
Those hoping to watch the live filming unfold should head to Gentleman’s Walk for teasers at 10am and 10.45am, before a much longer segment starting at 11.25am.
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Smith will speak to the deputy mayor, a class of school children, the city crier, a selection of city hosts and beer sommelier and cheese expert Cheryl Cade.
Colson Smith (centre) starred in Coronation Street for 14 years (Image: Ian West/PA)
It comes after Norwich was named the happiest place in the UK following a survey by online store Furniturebox.
The team surveyed 5,000 people and ranked 75 locations based on the beauty of the surroundings, among other criteria.
This Morning airs on ITV1 from 10am to 12.30pm daily.