Home » TOURISM NEWS » United Kingdom and Germany Among Key Markets as Skiathos Launches €500,000 Promotion to Boost 2026 Tourism Season
Published on
November 7, 2025
United Kingdom and Germany Among Key Markets as Skiathos Launches €500,000 Promotion to Boost 2026 Tourism Season — the Greek island is rolling out a major new campaign, backed by half‑a‑million euros, aimed at stretching its visitor season, drawing fresh international travellers and elevating its reputation abroad. With targeted co‑advertising in the UK and Germany among other markets, the move signals a new phase in Skiathos’s growth as a global destination.
Skiathos Promotes 5,000 Tourism Advertising Campaign for Target Countries like Germany and the United Kingdom for 2026 Tourism Season
Skiathos, more than the most beautiful Greece islands, will begin the new chapter in tourism with a first stage 500000 euro tourism advertising campaign for 2026. The new advertising campaign will boost Skiathos visibility for tourism in Germany and the United Kingdom as well as the worldwide audience. As Skiathos has opportunities for luxurious accommodation, shift away from being a summer only destination and commercialize year round tourism with Skiathos beautiful culture, rich in stunning beaches for a vibrant nightlife tourism. Encouraging for tourists in visibility with many new exciting opportunities to board a flight for magnificent Greece with Skiathos.
Skiathos Tourism Campaign: Preparing for 2026
Skiathos is integrating new marketing strategies and improving its tourism offerings. The marketing initiatives cost €500,000 and aim to attract new visitors, increase the length of the tourism season, and enhance the island’s international reputation. The island’s busy season runs from May to September, but the marketing initiatives aim to add part of the spring and fall too. The goal is to position Skiathos to become a year-round destination for those visitors who prefer a more authentic, less commercialized Greek island.
Skiathos is improving its collaborations with major travel companies and airlines to increase marketing reach, and will provide more access to the island. The island is paying attention to traffic pattern and is hoping to achieve more balanced and sustainable tourism. There is a demand for tourism to destinations that wish to provide experiences with greater cultural and ecological intactness, and sustainable, conscious tourism to Skiathos will help meet that demand.
Important Markets: The United Kingdom and Germany
The United Kingdom and Germany have always been important to Greece’s tourism and Skiathos is no exception. Skiathos has become an easily accessible destination to travelers from these two countries with promotional campaigns supported by airlines EasyJet, Jet2, and Transavia. The purpose of the campaign is to lure travelers from the United Kingdom and Germany, which are two of the biggest source countries of international tourists to Greece.
Greater Reach by More Airlines
For tourists planning a trip to Skiathos, the island’s growing flight connections are a great advantage. EasyJet, which is based in the UK, is the biggest low cost airline and has added more routes to Skiathos which makes it more accessible to reach the beautiful island. During the summer months and outside of the summer, EasyJet’s direct flights from Gatwick, Manchester and Bristol to Skiathos will still be operational and will provide an important connection to the island.
Another notable UK airline, Jet2, is expanding its capacity to Skiathos for the 2026 season. Offering affordable travel deals, Jet2’s flights to Skiathos during the summer season for tourists coming from the UK is a Newcastle-Manchester-Birmingham route. Skiathos jet2-emabarking pen freighter GP-flex Kiwi All inclusive route Manchester Birmingham Manchester is flexible enough for starting a weekend escape or extended trip. Jet2 services the jet2 clients position for families, children, and parent/ vacations. Affordable travel deals All inclusive route Manchester Birmingham.
Discover Airlines and Transavia expanding route access to the island for German tourists. Starting from the larger German towns and cities freed routing for German clients minus German ski tourists. Transavia free services to and from the Netherlands, France and Germany multiple times each week making Skiathos a jumping point for German or Dutch holiday planners.
Hospitality Industry Gears Up for Visitor Influx
Skiathos Island has always been enjoyed by luxury and boutique travelers. But now, the island’s hospitality business is starting to adjust for a wider variety of visitors. At the same time, the island’s promotional business is getting ready to accommodate passport holders from other continents, and the hotels and resorts are ready modifying their features for today’s travelers.
Skiathos Princess and Elivi Skiathos Resort, luxurious fifth hotels are getting ready for another busy season. These resorts, along with the other five-star hotels, are noted for their high-quality amenities praised by guests for their service and views. Added to the other value completions for guests will be private yacht charters, wine tasting, and guided tours of the island and other famous spots.
Skiathos has a nice variety of inexpensive accommodation options. Rooms in cozy boutique hotels, family-run guesthouses, and other homes and hotels provide a pleasing and practical stay. Many homes and hotels are a short walk from the famous beaches so guests can swim in the sea close up. The rich sea and swimming are a great experience for the guests of the Mediterranean sea.
Skiathos Beaches: The Heart of the Island’s Appeal
Skiathos is synonymous with its numerous beaches: over sixty of them! Every beach has its unique identity. The award-winning and picturesque Skiathos is also a sight for sore eyes. The various plant life and the tropical blue sea and golden sand beaches are a sight to behold.
One of the islands best beaches is Koukounaries Beach. The beach is famous for its golden sand and lucent waters. The beach also hosts various water activities. For those looking to escape the crowd and relax, the Mandraki Beach is a hidden gem surrounded by thick pine woods.
If you want to enjoy yourself with beach activities and have fun in the water, then Banana Beach is a ‘party’ beach to visit. Rent a jet ski, try parasailing, or windsurf and enjoy the day.
Each of the mentioned beaches is wonderful for families to enjoy the day in the warm and soothing shallow waters together. Most children enjoy the shallow waters and the beach is safe with plenty of sunbeds and umbrellas for the family to enjoy the day in a calm atmosphere and the warm sand.
The Cultural Side of Skiathos: A Rich History Awaits
Apart from its beautiful beaches, Skiathos has much to offer, especially to those who want to learn about the history and heritage of the island. Visitors can walk around the island to see its Old Town, where visitors can walk the narrow cobblestone streets to see shops, cafes, and historic buildings. The town consists of whitewashed houses, of which some were built centuries ago. Visitors can see and enjoy the blend of traditional Greek architecture with the island’s local style.
Those interested in more history should definitely see the Monastery of Evangelistria. Built in the 18th century, the monastery had important contributions to the Greek War of Independence. Visitors can walk the monastery’s beautiful grounds and find out about the island’s contributions to Greece’s struggle for freedom.
Another place to see the history of the island is the Skiathos Museum. The museum has a collection of Byzantine ancient pottery and religious icons, along with other sculpted artifacts. It is a wonderful way to learn about the island’s history and take a break from the beach.
A Culinary Journey: Taste the Flavors of Skiathos
No visit to Skiathos would be complete without savoring the island’s delectable dishes. The ingredients used in Skiathos Greek dishes are fresh, bold, and have a Mediterranean twist.
Usually a Greek meal starts with a few smaller plates called meze. These would typically be tzatziki, dolmades (stuffed grape leaves), and feta cheese with olives. These lighter dishes go well with a glass of the island’s ouzo, an anise-flavored spirit.
For the main meal moussaka is a must try which is a Greek casserole of baked layers of egg plant, minced meat, and béchamel sauce. Souvlaki ( grilled pieces of meat served with pita bread and tzatziki sauce) is another local favorite.
Skiathos is a paradise for seafood lovers, as the island is known for having some of the freshest fish in the Mediterranean. You can try grilled octopus, squid, and red snapper at a seaside taverna. Baklava and loukoumades (Greek doughnuts) are the perfect sweet treat to end any meal.
What to Remember for Your Visit to Skiathos
When planning a trip to Skiathos, it may help to remember a few tips to maximize your trip to this island.
1. Best Time to Visit: Late Spring to Early Autumn is a good period to visit Skiathos, however, with recent campaigns focused on the shoulder seasons, May and October may be a good fit for traveling with fewer tourists and more competitive prices.
2. Getting Around: You can explore the whole island on foot but to get to the more secluded beaches, a scooter, ATV, or car rentals are great for transportation. Taxis and local buses also provide quick access to the main town and beaches,as well as privately rented cars to the the main town and beaches.
3. Airport Transfers: Skiathos Airport (JSI) is connected to direct flights from the UK, Germany, France, and other Europe hubs and is a small but effective airport. Once you arrive, you can easily get to your hotel or resort via airport taxi or shuttle service which is available directly outside the airport.
4. Make Smart Choices While Packing: The island also has that laid-back feel. It won’t hurt, though, to get the right stuff for the beach and the island’s culture. Make sure you have easy shoes for walking on the town`s cobbled streets and a swimsuit for those days at the beach.
5. Respect Their Customs: It is true that Greek issued is well known for spring, and it is still cool to have visitors respecting the local. Make sure that when you go to churches and monasteries, you don’t drop to lightly. Picking up a some Greek local sayings will also be a nice show.
United Kingdom and Germany Among Key Markets as Skiathos Launches €500,000 Promotion to Boost 2026 Tourism Season. The campaign aims to extend the island’s tourist season, attract new international visitors, and elevate its global presence.
Skiathos is Waiting For You
Skiathos is a beautiful island filled with a culture that is as rich as the island, and with the numerous flights available from the UK, Germany, and more, Skiathos has to be on your 2026 travel list. Skiathos has it all, so it is a great place to go no matter what type of trip you want to take, be it a beach holiday, an adventurous vacation, or you want to discover the beautiful culture of Skiathos. It will be your perfect vacation. More flights and new services have been prepared with the island’s promotion for the new €500,000. Promo on the island’s hospitality services. Skiathos should be your new vacation. It is ready for you!
