It was created with an aim to clarify what can and cannot be recycled with a particular focus on plastics, an area of confusion for Preston’s households.

This is especially important following an 11 tonne increase in plastic, glass and can usage this year from 2023/24.

Councillor Freddie Bailey, Cabinet Member for Environment and Community Safety, said: “The outcomes of this campaign are brilliant. Preston residents want to do the right thing when it comes to recycling, and this campaign helped make that easier.

“By combining local pride with practical information, we empowered people to recycle more and better.”
Preston City Council plan to build on these learnings, with an aim to strengthen relationships with schools and improve access to recycling for households without kerbside bins, considering the needs of neurodiverse residents.

The campaign directly engaged with the community through a dedicated recycling van at the city’s Flag Market and a priority area of Deepdale and the city centre.

Key achievements in the campaign includes a total reach of 265,000 people in Preston, 13% decrease in contamination in plastic, glass and can bins, and a 19% reduction in material rejection at sorting facilities.

Charlotte Davies, Senior Consultant Resource Efficiency and Circularity at Beyondly, said: “At Beyondly, we’re proud to support initiatives that empower communities to make lasting environmental change.

“This campaign in Preston is a fantastic example of how collaboration and clear communication can reduce contamination, increase recycling, and build a more sustainable future.”

Subscribe: Keep in touch directly with the latest headlines from Blog Preston, join our WhatsApp channel and subscribe for our twice-a-week email newsletter. Both free and direct to your phone and inbox.

Read more: See the latest Preston news and headlines

All rights reserved © 2008-2025

BlogPreston was founded by Ed Walker

Preston based 3manfactory designed & developed the website

Preston based Clook Internet host the website

Blog Preston is a member of the Independent Press Standards Organisation (IPSO)

Blog Preston is a Community Interest Company. Company number 08814641.