The deal is a “massive moment” for his eco-conscious firm, which sells vegan treats, Laing said online.
“When we started out, the thought of a company like Unilever buying our business was the dream. Today we’re the ones buying a business from them. The tables have turned,” he said.
Unilever chief executive Fernando Fernandez outlined plans to divest the firm’s food brands as part of efforts to fund the company’s turnaround, after he stepped into the role in March.
Among the other food brands the UK-based consumer goods giant has sold off this year is The Vegetarian Butcher. It acquired cosmetics companies like Wild.
The Marmite- and Dove soap-owner is also set to spin off its ice cream division which carries well-known brands like Magnum, Ben & Jerry’s and Walls as part of its overhaul.