For Madame Tussauds, Swift’s figure reflects its “centuries-old legacy of holding a mirror up to the world of fame”. Laura Sheard, global brand director at Madame Tussauds, captured its significance, sharing, “Taylor Swift is a generational icon and a cultural powerhouse…The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalise [her] with 13 figures—Taylor’s lucky number—across four continents to ensure we’re reaching as many fans as possible”.
The July 2025 launch also surpasses previous ambitious projects, including seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Apart from Hong Kong, Swift’s figures can now be seen in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Las Vegas, London, Nashville, New York, Orlando and Sydney. A touring figure has also kicked off its residency in Shanghai, ensuring more Swifties across the world will have access to the star’s likeness.