The new Factor ONE has a striking aero design but comes with some pretty unconventional geometry, including a longer wheelbase and forward mounting position for the handlebars, ahead of the steering axis.

At the launch, Factor’s Director of Engineering, Graham Strive, spoke of “changing rider demands”. Factor’s approach to the geometry on the new bike, which offers a seat angle of some 76 degrees, and a further forward steering position, is a direct result of the WorldTour peloton requesting longer stems.

Factor says the issue with the “race to the front”, is that as stem lengths increase a rider’s weight is pushed further over the front wheel. According to the brand, this has resulted in more crashes. To counteract this, the Factor ONE uses a longer wheelbase to put the front wheel further in front, a longer top tube (around 2cm) and a lower bottom bracket.

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I’ve thought for years that the average cyclist, indeed, many people in the industry, still doesn’t really understand front-end stability. And now we’ve heard this theory from a big brand too.