Madelaine has been working as a dominatrix, mainly online, for 10 years and always found her work empowering and fulfilling.
“It’s me as a dominant woman, a woman who is empowered and strong, giving my body as a treat to someone because I wish to, because I want to, because it’s my body and I can do what I want with it,” she said.
“People think it’s strange but I don’t see it any differently to a nutritionist or an accountant giving advice.”
She embraces being something of an anomaly in the world of tech.
“I know that it’s bizarre, it’s crazy to think that someone who was a dominatrix is now a founder of a tech company, but it took someone who has been through it to know the loopholes and the changes that needed to happen.”
She insisted she was not in the least bit techy and was able to build her company after a lot of sleepless nights, research and “bugging people” who know about tech.
“I don’t ever feel judged for the position I had as a dominatrix, I feel empowered by that because I can give a level of experience and knowledge of this kind of world that they would never have,” she said.