Bosses have reportedly said they are withdrawing from one country – and the rest of the European Union could follow next.
Sony’s current smartphones are marketed as “out of stock” on Sony’s website, which has triggered rumours it could exit the mobile market
A major phone brand could VANISH from the UK – as all models are suddenly out of stock after 33 years. Bosses have reportedly said they are withdrawing from one country – and the rest of the European Union could follow next.
All of Sony’s current smartphones are marketed as “out of stock” on Sony’s website, which has triggered rumours it could exit the mobile market completely. A Finnish news website reported that the company is leaving Finland.
The report claims it plans to withdraw from Europe too – including the UK. “It seems that the company is retrenching from some markets given the ongoing challenges in the handset business and changing market dynamics,” said Paolo Pescatore, an analyst from PP Foresight.
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“Once a powerhouse, it was one of the few companies to boast a strong a presence in consumer electronics glass-to-glass from content creation with professional cameras through to smartphones and TVs.
“Ultimately with lacklustre sales, stepping back makes sense given the competitive nature of the industry. However, the company under Sony still seems to remain committed to smartphones under its premium brand which resonates in other markets.
“Moving forward it will still be faced with tough decisions on whether pulling the plug should be made as it currently pivots towards a leaner and more agile business model.
“There’s also pride at stake for a company that is rich in consumer electronics.” In 2015, Sony unveiled the first smartphone to feature a 4K-resolution screen.
The Xperia Z5 Premium was launched and able both capture video in “ultra-high definition” quality and then play it back on its 5.5in (14cm) display without downgrading the footage.
At the time, Sony said it hoped its mobile phones will become profitable again, but its chief executive told the BBC that there was “no guarantee” it would still be making handsets in five years’ time if a turnaround failed to happen.