Salford RLFC have announced their first major deal after forming as a club following the liquidation of the Red Devils.
The liquidation of the old entity, the Red Devils, led to rival bids for who would take over at Salford with that eventually being won by former player Mason Caton-Brown.
Caton-Brown had spoken throughout December to confirm that multiple pieces were in place, ready for the club to launch in time for the 2026 season if his bid was successful.
RFL membership was granted on December 22nd, giving Salford just over three weeks to get things finalised in time for the new Championship season.
The club have now announced one of the key deals has been done with Salford RLFC welcoming Debeau Performance on board as their official apparel partner for 2026, with a kit set to be launched in the coming weeks.
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Salford RLFC launch new kit partner
Debeau Performance is a new sportswear company that have already made big waves in rugby league, becoming the kit producer for both Leigh Leopards and Widnes Vikings with the company owned by Leigh’s owner Derek Beaumont.
Announcing the deal in a club statement, Salford RLFC said: “Salford RLFC is delighted to announce a new apparel partnership with Debeau Performance, the recently launched sportswear brand, ahead of the 2026 campaign.
“Through this collaboration, Debeau Performance will lead the development of a new era of Salford RLFC apparel, encompassing the first-team playing kit, training wear, and an extended lifestyle and retail range. The partnership marks a significant step forward for the club as it continues to build a sustainable and professional foundation under the Phoenix Bid leadership.”
Club CEO Ryan Brierley said: “It’s a pleasure to welcome Debeau Performance as our official apparel partner. Not only do I have a personal relationship with Derek Beaumont, but it feels fitting that both Salford RLFC and Debeau Performance are in the infancy of their respective journeys.
“Both parties recognise the huge potential of what can be achieved. As a new leader, I am not afraid of change, and Debeau Performance align strongly with my vision of being transformational, unique and modern. We are very much looking forward to a fresh, exciting and long-standing partnership.”
The club also added: “Further announcements regarding product releases and timelines will follow in due course.”
Big news, Salford fans! 🔴⚫️@DebeauPerform joins us as our new official apparel partner for 2026 🔥
A partnership built on quality, ambition & pride in our city.
The journey continues and it’s only just beginning 🙌#RiseAgainTogether #SalfordRLFC https://t.co/Lk1da8gpJz pic.twitter.com/njBwmfAgOH
— Salford RLFC (@Salford_RLFC) January 4, 2026
