You’ve probably noticed while watching the professional road races lately that an increasing number of riders have been wearing brightly coloured strips across their noses. As part of the latest ‘in vogue’ training trend, where there’s an added emphasis on breathing efficiency, nasal strips are back in style. These have been an in-and-out performance gain over the last couple of decades. From the snore-stopping skin coloured strips of the 2000-2010s, to the in-nose turbine that Chris Froome was briefly sponsored by, and then Peter Sagan‘s magnetic nose-widening 100% sunglasses.

Nose strips are nothing new in cycling, but in 2025 they seemed to become the latest must-have training gain and influencer-plugged fitness-booster. Go onto Instagram as someone who follows cycling, and you will almost certainly have seen influencers and bike racers wearing Zone8 or HiStrip nose strips, often in bright pink for that added visibility. But just how do they claim to work, how do they actually work in practice, what does the scientific research and literature say, and are they worthwhile for us to invest in?

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I’ve purchased them myself, so there has been no input from any nose strip brand. Instead, I have taken the information that they provide, analysed the studies to see if they truly support the claims, and seen what my own personal experiences suggest the benefits are. I went into this test admittedly a bit sceptical, but open-minded – here’s how it went.

Zone8 and HiStrips – and considered several of the claims they make, one by one, to see how they stack up against the science.

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a 2024 study by Lörinczi, F et al found that there was no difference in muscular endurance performance regardless of nose or mouth breathing. This included no difference in blood oxygen saturation, whereas an increase would be expected if the uptake of blood oxygen was increased via nose breathing. This was tested using bench press repetitions, but is still somewhat applicable to lower intensity sub-maximal intensities or non-maximal ventilation exercises such as low intensity cycling. So the jury is somewhat out on this one.

A key consideration here, though, is that as intensity ramps up to levels such as 80%+ VO2max, it’s not about just efficiency but total oxygen consumption. Nose breathing may be more efficient in some scenarios, but total air intake and oxygen uptake will not match the demands at the highest of intensities. This is supported by a 2017 study by LaComb, C. O et al.

a 1997 study by Yasuda et al, but was conducted at 60w, significantly lower than most higher-level riders would expect to perform at. However, it had no effect on cardiorespiratory measures, so the actual performance benefits are a bit up in the air. NO has been found to be a vasodilator, increasing the diameter of the veins for supposed enhanced venous return – the flow of blood back to the heart – and enhanced blood circulation and oxygen delivery, but research around this is mixed.

An issue, though, is that a greater performance enhancer, caffeine, is a vasoconstrictor. Using the two in conjunction somewhat limits those benefits of NO, but caffeine has a greater potential performance-enhancing effect, rendering vasodilation as a performance enhancer slightly redundant.

Zone8’s website says.

This is again mixed, as at lower intensities or at rest, the greater pressure through nose breathing required to extract the same amount of air does increase the use of the diaphragm for breathing.

However, at higher cycling intensities, the pressure created in the lungs to take in maximum volumes of air requires peak diaphragm engagement regardless of mouth or nose breathing.

A 1995 study by McGurk et al., found the differences inconclusive. Across this testing, two sprint tests and two endurance tests were used. In one of each, there was no difference, while in the other tests, the low tolerance group performed better, while in the other test, the high tolerance group performed better. So this is inconclusive based on the scientific research available.

A 2023 study by Watso et al., does actually support this claim, and indeed, this could be a marginal benefit at lower intensity sections during a bike race, for example, to stay more relaxed before the spark ignites and the attacks start flying. So there are potential psychological benefits here that, in turn, can have a small and circumstantial physiological boost.

Victor Campenaerts did at the 2025 Vuelta a España. A big proponent of nose strips for performance, his claim that removing nose hair reduces friction during nose breathing is limited in validity at best, and is a sure-fire way to make it more likely you will get a nose infection or illness. He withdrew from that race with illness…

Visma-Lease a Bike – do claim a 24-hour hold, but the centre has a section that lifts with the bands inside, with two prongs on either side to remain stiff. Each time, it’s been the right-hand side adhesive sections that have come away. Zone8 does have a different design with adhesive across the entirety of the outside, which looks like it could be more secure. Zone8 also offers two versions: a 48-hour hold, less ‘sprung’ strip, and a 24-hour more sprung performance strip. HiStrips are 24-hour only with quite a high tensile spring.