‘There’s such a gap in the market for year-round, high-quality golf training’
Pro Sim Golf, founded by couple Lucy and Geraint Davies and Geraint’s cousin Carwyn Davies and his partner and Sarah Edwards(Image: )
A family has transformed a disused warehouse into a state-of-the-art indoor golf facility, thanks to £100,000 of Start Up Loans funding. Pro Sim Golf was founded by couple Lucy and Geraint Davies and Geraint’s cousin Carwyn Davies and his partner and Sarah Edwards.
It officially opened its doors in Saltney, near Chester, with a mission to make elite-level golf training accessible to everyone. Using the same training technology found in professional academies, visitors can practise their swing, analyse performance data in real time, and play on a selection of world-renowned digital courses.
The technology replicates different bunker conditions and ground types including rough and fairway, offering a realistic golfing experience all under one roof. The venue features four high-specification golf simulators, social seating areas, and an upstairs lounge.
The idea was sparked after Lucy and her husband visited a similar centre in South Wales and realised there was nothing of comparable quality across North Wales or northern England. Join the North Wales Live WhatsApp community group
“We immediately saw the potential,” said Lucy. “There’s such a gap in the market for year-round, high-quality golf training in this region, and we knew others would feel the same.
Pro Sim Golf’s Lucy Davies(Image: )
“We decided then that we wanted to make it happen, but without funding, it would have always been a pipedream. The Start Up Loan financing made the whole thing possible.”
The £100,000 funding – £25,000 for each director, the maximum currently permissible from the scheme – covered the cost of the simulators, leasing the building, and fitting out the space. To keep costs down, the team built much of the facility themselves, saving substantially on contractor fees.
To begin with, the founders are running the business themselves, with Sarah overseeing finance, Lucy leading on marketing, and Carwyn and Geraint managing operations and technical support.
As the venue grows, the team hopes to hire locally and eventually have the business run independently of their day-to-day involvement, creating jobs and opportunities in the process.
“It was scary diving into something completely new,” Lucy added.
“We juggled shift work, worried about borrowing money, and spent long hours building the space, but we believed in the idea. The mentoring and support we received through Start Up Loans has helped keep us on course.”
Join the North Wales Live WhatsApp community group where you can get the latest stories delivered straight to your phone