It turns out Kim Kardashian is now facing stiff competition as blonde bombshell Sydney Sweeney has entered the world of celebrity lingerie – but she’s not going down without a fight
20:54, 29 Jan 2026Updated 20:54, 29 Jan 2026
Kim K bared all in her latest Instagram snaps(Image: kimkardashian/Instagram)
Kim Kardashian has bared all as she strips off to a sheer lace bra and thong – very similar to those sported by Sydney Sweeney, who just launched her very own lingerie line.
The Kardashian mogul is now facing competition in the celebrity lingerie space, with the star having her own successful multi-billion company, SKIMS. Kim, 46, wore a satin kimono robe over her barely-there lingerie – showing off her toned body for a set of Instagram snaps. Her dark hair was left in waves and she completed the racy look with a face full of glamorous make-up.
Sharing the pictures to her 353 million Instagram followers, Kim captioned the post: “XOXO,” as she showed off the products her brand SKIMS has to offer.
The censored version
Kim K is not one to step down(Image: kimkardashian/Instagram)
This release came on the same day Sydney debuted her own racy collection named Syrn.
The Euphoria star spoke to Elle magazine about the motivation behind the new line. She said: “I wanted to create a world and a feeling. I wanted to build a lingerie brand that feels like it understands women instead of talking at them”.
She added: “Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back”.
Sydney wanted comfort to be her main concern. She emphasised: “Boobs and bodies are like fingerprints; everyone’s are different, and I wanted to design for that”.
There are three more collections coming out later this year after the first collection – named Seductress – was released on Wednesday. Syrn offers 44 sizes, ranging from 30B to 42DDD.
Here are Kim’s uncensored pictures (don’t say we didn’t warn you)
Kim showed off SKIMS’ latest offerings(Image: kimkardashian/Instagram)
It appears Sydney wanted a slice of Kim’s success, as the Kardashian businesswoman’s business is now worth a whopping £3billion.
Syrn is being backed by Amazon boss Jeff Bezos and his wife Lauren Sanchez, after Sydney attended their wedding in Venice last year.
According to reports, the business is meant to grow to huge heights.
Sydney Sweeney’s launch was similar to Kim’s(Image: INSTAGRAM)
A source said of the venture: “Those involved in the business believe that, in no time at all, Sydney will earn more from Syrn than her acting work.
“It’s an extremely lucrative market and as one of the most desired women around, who better than Sydney to model the underwear?”
Have you joined Threads? Follow Daily Star to keep up to date on all things showbiz here
Want all the biggest Showbiz and TV news straight to your inbox? Sign up for our free Daily Star Showbiz newsletter