This outstanding achievement highlights the exceptional level of support shown by the local community for Enniskillen town centre businesses. Despite being a much smaller town than many other participating locations, Enniskillen continues to lead the way nationally in terms of engagement with the town gift card initiative.
To put this performance into context, Enniskillen has a population of approximately 14,000 people, compared to Aberdeen’s population of over 230,000.
The Enniskillen Gift Card recorded £300,000 in sales, which equates to more than £21 per head of population. By comparison, Aberdeen’s gift card sales work out at approximately £3.45 per person. This means Enniskillen’s per-capita performance is around six times higher, underlining just how strongly the local community supports its businesses.
The success of the Enniskillen Gift Card reflects a deep-rooted culture of buying local and a shared commitment to sustaining the town’s retail, hospitality and service sectors. Despite its relatively small population, Enniskillen has demonstrated that community pride and collective action can deliver results that rival – and surpass – those of much larger cities.
The Enniskillen Gift Card can be spent in a wide range of participating local businesses, including independent retailers, cafés, restaurants, hotels, hair & beauty salons and visitor attractions. Every card purchased helps keep money circulating within the local economy, directly supporting local jobs, entrepreneurship and the ongoing vitality of the town centre.
Noelle McAloon, Enniskillen BID Manager, said: “To see Enniskillen ranked as the second highest-selling town gift card in the UK is an incredible achievement and one we are immensely proud of. When you consider our population size, our per-capita performance is exceptional and clearly shows how strongly our community believes in supporting local businesses. Every Enniskillen Gift Card purchased is a direct investment in our town, our businesses and our future.”
The achievement has also been recognised at a national level by the organisation behind the gift card platform.
Colin Munro, CEO of Miconex, said: “The Enniskillen BID team are shop local pioneers and were the first town in Northern Ireland to join the Town & City Gift Cards network in 2017. Since then, the Enniskillen Gift Card has become the inspiration for local gift card programmes across the UK and Ireland, demonstrating the power of gift cards to transform communities, in small towns as well as big cities.
“The Enniskillen Gift Card achieving £300,000 in sales in 2025 and becoming the second top-selling local gift card in the UK is an extraordinary achievement and is testament to the commitment and innovation of the Enniskillen BID team in making the card the number one choice for gifts, rewards and incentives in Enniskillen.”
Choosing to give the Gift of Enniskillen offers clear benefits for both consumers and businesses. For shoppers, it provides flexibility and choice while ensuring their spend stays local. For businesses, it delivers increased footfall, introduces new customers and helps build long-term loyalty.
The Enniskillen Gift Card has also become an increasingly popular option for employers and organisations, offering a meaningful staff reward that delivers real value to the local economy. By choosing a town gift card, employers can reward staff while making a positive contribution to the wider community.
Enniskillen BID remains committed to delivering initiatives that strengthen the town centre and support sustainable economic growth. The continued success of the Enniskillen Gift Card demonstrates what can be achieved when a community comes together to support its own.