Newcastle United have vowed not to make any major movement on changing crest until fans are happy with the final product
Newcastle United are holding discussions over the club crest
Newcastle United chiefs are set to discuss plans on whether to change the club crest or not at the next fan advisory board meeting at St James’ Park next month.
The plan within St James’ is to not rush into any plans to make a change to the crest and just like the stadium decision, there will be thorough discussions and consultations with supporters before any big announcement is made
United announced plans on May 9 last year when the Magpies stated changes were necessary in order to “keep pace” with the modern world. However, the news was not met with universal approval, while some fans feared an unpopular revamp to the much-loved crest that has adorned Newcastle jerseys and club walls since 1988.
As reported last autumn by Chronicle Live there will be no change to the club crest on kits and merchandise in the 2026/27 season with Adidas already working on the new designs with the current badge. Chronicle Live understands that the drive to change the crest has been slowed down in recent months with the club trying to focus on other big ticket items such as the new training ground and plans for St James’ Park first.
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Former commercial chief Peter Silverstone was the main driver to change the new badge, although he did get full agreement from the boardroom at that time. Since then new CEO David Hopkinson has taken his place and led on commercial activity.
Chronicle Live understands that Hopkinson has had it put to him that steering clear of any major changes to the crest – or indeed leaving it alone completely – would be an easy win with supporters who like the badge how it is. However, that will be discussed in healthy manner at the next FAB meeting.
United’s fanbase are protected by the FA rulebook if supporters disagree with plans to change the club crest. The FA rulebook has stated for the last four seasons: “Under the new rules, if a club wishes to make a material change to its club crest, or change its recognised home shirt colours, it must undertake a thorough and extensive consultation process with supporters.
“A club must also be able to evidence that a majority of its supporters are in favour of any proposed changes (such as via an independently-run poll of season ticket holders, the club’s Community Benefit Society, and supporters that have attended a certain number of home matches).
“In the event a club is found to be in breach of the rules, The FA is able to take appropriate action, such as ordering a club to revert back to a previous crest or home shirt colour combination. “The aim of the new rules is to put supporters at the heart of the decision-making process regarding these important club heritage matters. As part of our ongoing response to the fan led review, we will be continuing a consultation process regarding potential ground relocation rules this season.”
Newcastle had said in May: “This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times.
“But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world.”
It is thought that if any tweaks are made to the crest they will be minor and a simple tidy up of the badge in its current format. Once approved a massive operation to change all crests around the club offices, stadium and training ground would be required.
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