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Nearly one in four actively used smartphones is an iPhone
The smartphone market is clearly dominated by Apple and Samsung, as both companies each have more than a billion active smartphone users. In total, eight companies surpass 200 million users according to the latest data from Counterpoint Research.
Smartphone sales are basically just a snapshot, while the number of active devices per brand also reflects mid-term trends. According to the latest survey by Counterpoint Research, the Apple iPhone has by far the largest active user base. Nearly one in four smartphones currently in use is an iPhone. Besides Apple, only Samsung surpasses a billion active users. With a market share of around 19%, roughly one in five smartphones in use is a Samsung Galaxy device.
The six largest smartphone manufacturers from China each have more than 200 million users. Xiaomi leads this group with a market share of around 12%, clearly ahead of Oppo and Vivo, which account for about 8% and 7% globally, respectively. Transsion, the parent company of Tecno and Infinix, ranks slightly ahead of Huawei and Honor. In recent years, Transsion has built a substantial customer base, particularly in the Middle East, Africa, and Southeast Asia, where demand for affordable smartphones with a decent bang for the buck is high.
Motorola and Realme smartphones are used by just under 200 million people worldwide. Google barely makes it into Counterpoint Research’s rankings and, with a market share of under 1%, it trails Realme by a big margin. The upcoming Google Pixel 10a is unlikely to change that, as the mid-range smartphone is expected to offer few upgrades over the Pixel 9a (from $399 on Amazon). According to Counterpoint Research, customers are increasingly holding on to their smartphones for longer before upgrading to a new handset.
Since 2009 I have written for different publications with a focus on consumer electronics. I joined the Notebookcheck news team in 2018 and have combined my many years of experience with laptops and smartphones with my lifelong passion for technology to create informative content for our readers about new developments in this sphere. In addition, my design background as an art director at an ad agency has allowed me to have deeper insights into the peculiarities of this industry.
Translator: Enrico Frahn – Managing Editor Accessory Reviews, Tech Writer – 6328 articles published on Notebookcheck since 2021
My fascination for technology goes back a long way to the Pentium II era. Modding, overclocking and treasuring computer hardware has since become an integral part of my life. As a student, I further developed a keen interest in mobile technologies that can make the stressful college life so much easier. After I fell in love with the creation of digital content while working in a marketing position, I now scour the web to bring you the most exciting topics in the world of tech. Outside the office, I’m particularly passionate about motorsports and mountain biking.