Seedance can quickly make highly realistic clips from a short, simple text prompt, and users have also been posting scenes based on shows and films like The Lord of the Rings, Seinfeld, Avengers and Breaking Bad.

“In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorised use of US copyrighted works on a massive scale,” Charles Rivkin, chairman and CEO of the Motion Picture Association (MPA), which represents film and TV studios, said in a statement.

“By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.

“ByteDance should immediately cease its infringing activity.”

The MPA represents the major US studios – Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios and Warner Bros Discovery.

According to ByteDance, some videos using its pre-launch model have been shared, and it said it respects intellectual property rights and copyright protections, and takes any potential infringement seriously.

According to the company, it has suspended the ability for users to upload images of real people. It said it is taking steps to address further risks, and will implement robust policies, monitoring mechanisms and processes to ensure compliance with local regulations.