I don’t often compare myself to Joseph Stalin, but occasionally I feel I must. In 1928 Stalin instituted the first five-year plan for developing the Soviet economy. He set tractor production targets and launched a propaganda offensive to encourage the workers The five-year plan was completed in four years. It was at a considerable human cost, but very little of that was to Uncle Joe himself. Every subsequent five-year plan had to be completed in four years, or he literally had people shot.

I have a regular two-hour training ride. It takes about an hour and fifty minutes. I might not have myself shot if it took two hours to do it, but I’d certainly be a little ashamed of myself.

I was reminded of things like this when a friend called by last week to chat about the performance improvements he might see from some equipment upgrades. He needs to keep up with his preferred club-run, the race-training one which averages about 20 mph, but he finds that’s a little faster than he’s comfortable with these days.

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“How about going on the 18 mph ride?” I asked. “It would be about £5,000 cheaper, and you might meet a better class of person?”

“Don’t be ridiculous.”

He’s simply not an 18 mph personality. There was a time when he’d have ridden at 20 mph if it killed him. Now he’ll ride at 20 mph if it bankrupts him. Such is age and wisdom.

As someone who likes a time trial, I’m lucky. I know more than most about credit card aerodynamics. Every time I ride a local time trial, I know how much time I could have saved with all manner of equipment upgrades. But it’s one of the joys of racing against the watch that I don’t actually have to buy any of them.

In a time trial this sort-of works. But in a group ride, it doesn’t. You can shout after the vanishing bunch if you like: “If I bought that wheelset I’d still be on the back! If I’d upgraded the bike as well I’d have dropped the lot of you!” But you still get left behind, or worse, waited for. Your options are shopping or, perhaps more sensibly, better training. Or even just dialling down your expectations.

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“Can you give me any links to the systems?” he replied. “It’s getting to be a struggle keeping up with the faster club run. Oh, and I don’t suppose you were going to, but don’t tell anyone.”

Stalin would have been proud. He’d probably have made him minister for sport.